Digital Marketing Manager - Global Tech SaaS - B2B
Nearmap
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Job summary
Nearmap in Sydney is seeking a Senior Campaign Delivery lead to translate global digital strategy into live pipeline across ANZ and North America. You’ll orchestrate campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM from briefing to delivery.
You’ll partner with Marketing Automation, uphold UTM governance, map Salesforce campaigns, analyze funnel performance, and drive continuous optimisation while managing agencies and aligning with internal
Qualifications
- 7+ years leading campaign delivery in B2B SaaS or similar
- Deep experience with paid media and ABM
- Strong analytics, reporting and attribution
- Ability to manage agency relationships and SLAs
- Experience coordinating across ANZ and North America
- Bachelor-level marketing or business education; additional MiniMBA is a bonus
Responsibilities
- Lead campaign delivery across ANZ & North America from strategy to live pipeline
- Orchestrate campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM
- Partner with Marketing Automation to ensure UTMs and Salesforce mapping are accurate
- Analyze funnel, conversion, and attribution data and act on insights
- Report funnel performance with clear recommendations to stakeholders
- Manage day-to-day agency relationships and ensure deliverables and timelines are met
- Bridge agency output with internal expectations and priorities
Skills
Education
Tools
Job description
Global strategy is easy to write. Turning it into pipeline is the job.
Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
Global strategy is easy to write. Turning it into pipeline is the job.
Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
You’ll lead campaign delivery across ANZ & North America, translating global digital strategy into live pipeline.
That means:
- Orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC
- Partnering with Marketing Automation to keep UTM governance and Salesforce campaign mapping accurate
- Interrogating funnel, conversion and attribution data to find what’s working and what isn’t, then acting on it
- Reporting funnel performance to the business with clear commentary on what needs to evolve
- Managing day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks
- Acting as the operational bridge between agency output and internal stakeholder expectations
- You're technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or a comparable ABM tool
- You've got deep technical platform experience and want to build capability, not just run business as usual
- You're analytical and solutions-focused, and stakeholders trust your read on the numbers
- You work with agencies as a peer, giving clear briefs and pushing back when output doesn't meet the standard
- You understand how brand, product, growth and digital marketing connect to accelerate pipeline
- You use AI and MCP to build workflows and interrogate data as standard practice
- You're organised, deadline-driven and genuinely care about how campaigns move the needle
- 7+ years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
- Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
- Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
- Demonstrated ownership of analytics and performance optimisation
- Bachelor's degree in Marketing or Business; MiniMBA in Marketing a bonus
- Experience across North America and ANZ simultaneously is a plus
This role is based in our Headquartered Sydney office. Because you'll be orchestrating campaigns across ANZ & North America, you'll need to be available for regular collaboration with our North America based teams and agency partners.
Nearmap takes a holistic approach to our employees' emotional, physical, and financial wellness. Some of our current benefits include:
- Quarterly wellbeing day off, four additional days off annually for your 'YOU' Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility for this role
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the snacks you need
- In-office lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
- Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility for this role
- Nearmap subscription (of course!)
- Stocked kitchen with access to all the snacks you need
- In-office lunch every Tuesday and Thursday at our Sydney CBD office
- Showers available for anyone cycling to work or lunchtime gym-goers!
We move fast and work smart; often wearing multiple hats. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
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