Regional Marketing Manager

Nearmap; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid flexibility

Nearmap subscription

Wellbeing allowance

Quarterly wellbeing day off

Office lunch Tuesdays/Thursdays

Job summary

Nearmap is seeking a strategic ABM/ABX marketer to own ANZ Insurance-focused pipeline and bring local market insight to global campaigns. You will run account-based programs with Sales, influence senior stakeholders, and adapt global strategies to ANZ realities from our Sydney base.

The role requires 8+ years in ABM/ABX, strong cross-functional collaboration, and proficiency with Salesforce, Marketo/HubSpot, and intent data.

Qualifications

• 8+ years in ABM/ABX, field, or demand generation marketing in B2B SaaS or tech.
• Proven account-based programs run with enterprise AE teams.
• Ability to influence senior Sales leaders and cross-functional partners without formal authority.
• Experience with Salesforce, Marketo/HubSpot, and intent data.

Responsibilities

• In-market pipeline strategy for ANZ Insurance with a focused account universe.
• Account-based programs for priority carriers, mapped to buying committees.
• Partner with Sales to unblock stalled deals and sequence outbound with campaigns.
• ANZ Insurance event strategy and account targeting to maximize pipeline.
• Bridge feedback between ANZ and global campaigns, adapting to local realities.

Skills

ABM/ABX marketing

Pipeline strategy

Enterprise sales alignment

Stakeholder influence

B2B SaaS

Tools

Salesforce

Marketo/HubSpot

Intent data (6sense)

Job description

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it. We move fast, we care about craft, and we're proud of what we're building. If you're energized by turning hard problems into real-world impact, we'd love to meet you.

Job Description

Insurance is Nearmap's largest and fastest-growing vertical, and this role sits at the centre of it. You'll own how we go to market with insurance carriers, MGAs, and insurtechs across ANZ — working side by side with Sales leadership, running account-based programs against a small, high-value buyer universe, and bringing what you learn in-market back into our global insurance strategy.

What you'll own

• In-market pipeline strategy for ANZ Insurance — where we spend effort across a concentrated account universe, and why.
• Account-based (ABX/ABM) programs for our priority carriers, built with Sales and mapped to the underwriting, claims, risk, and technology buying committees.
• The Sales partnership. You're in pipeline reviews, you know the named accounts, and you build the programs that unblock stalled deals — including how BDR/SDR outbound is sequenced alongside campaign and intent signals.
• The ANZ Insurance event strategy — which events we anchor, which accounts we target, what pipeline each needs to return.
• The feedback loop between ANZ and global. You adapt global campaigns to local reality, and you're the voice telling global what buyers, competitors, and the market are actually doing.

About you

• You're a strategic operator — you can see where the plan needs to bend to local reality, and you make that call.
• Sales leadership treats you as a peer because you show up with pipeline insight, not program updates.
• You're a sharp prioritiser. Given a short list of big accounts, you know where the effort pays off.
• You communicate clearly with buyers, sellers, and global stakeholders alike.

What you'll bring

• 8+ years in ABM/ABX, field, or demand generation marketing in B2B SaaS or tech, with a clear record of pipeline contribution.
• Proven account-based programs run with enterprise AE teams, with shared pipeline accountability.
• Ability to influence senior Sales leaders and cross-functional partners without formal authority.
• Comfort with Salesforce, Marketo or HubSpot, and intent data (6sense or similar).
• Insurance, insurtech, or financial services experience is a plus — not a requirement. We'll back a strong go-to-market marketer who can learn the industry fast.

Additional Information

Some of our benefits: Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Why you'll love working at Nearmap

We move fast and work smart; often wearing multiple hats. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

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