Digital Marketing Manager - Global Tech SaaS - B2B

Nearmap; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid flexibility

Nearmap subscription

Wellbeing programs

Office lunches

Job summary

Nearmap is seeking a senior digital campaigns lead to drive end-to-end pipeline across ANZ and North America. You will orchestrate paid media, ABM programs and analytics, partnering with platforms and agencies to optimise funnel performance.

You will translate global strategy into live campaigns, ensuring governance, data accuracy in Salesforce mapping, and actionable insights for leadership. Hybrid Sydney-based role with regional collaboration.

Qualifications

• 7+ years leading campaign delivery in B2B SaaS or similar.
• Proven track record with paid campaigns across LinkedIn, Google Ads and programmatic channels.
• Experience building ABM programmes and connecting signals to strategy.
• Strong ownership of analytics and performance optimisation.
• Formal marketing education with relevant degrees; additional marketing credentials are a plus.

Responsibilities

• Lead campaign delivery across ANZ & North America, translating strategy into live pipeline.
• Oversee campaigns from briefing to trafficking and pre-launch QC; manage agency relationships.
• Collaborate with Marketing Automation for governance and Salesforce mapping.
• Analyze funnel data, identify improvements, and report performance with insights.
• Act as bridge between agency output and internal stakeholder expectations.

Skills

Campaign leadership

Paid media execution

ABM programme management

Analytics & optimization

Agency collaboration & briefs

Marketing alignment

Data interrogation with AI

Deadline-oriented

Education

Bachelor’s in Marketing or Business

MiniMBA in Marketing

Tools

LinkedIn Campaign Manager

Google Ads

Marketo

Salesforce

6Sense

Job description

Company Description

Global strategy is easy to write. Turning it into pipeline is the job.

About Nearmap

Property intelligence is reshaping how the world understands the built environment, andNearmapis driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.

Job Description

What you'll do

You’ll lead campaign delivery across ANZ & North America, translating global digital strategy into live pipeline.

That means:

• Orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM, from agency briefing through to creative trafficking and pre-launch QC
• Partnering with Marketing Automation to keep UTM governance and Salesforce campaign mapping accurate
• Interrogating funnel, conversion and attribution data to find whats working and whats not, then acting on it
• Reporting funnel performance to the business with clear commentary on what needs to evolve
• Managing day-to-day agency relationships, holding partners to agreed deliverables, timelines and performance benchmarks
• Acting as the operational bridge between agency output and internal stakeholder expectations

Qualifications

About you

• You're technically fluent across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or a comparable ABM tool
• You've got deep technical platform experience and want to build capability, not just run business as usual
• You're analytical and solutions-focused, and stakeholders trust your read on the numbers
• You work with agencies as a peer, giving clear briefs and pushing back when output doesnt meet the standard
• You understand how brand, product, growth and digital marketing connect to accelerate pipeline
• You use AI and MCP to build workflows and interrogate data as standard practice
• You're organised, deadline-driven and genuinely care about how campaigns move the needle

What you'll bring

• 7+ years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
• Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic
• Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy
• Demonstrated ownership of analytics and performance optimisation
• Bachelors degree in Marketing or Business; MiniMBA in Marketing a bonus
• Experience across North America and ANZ simultaneously is a plus

Ways of working

This role is based in our Headquartered Sydney office. Becauseyou’llbe orchestrating campaigns across ANZ & North America,you’llneed to be available for regular collaboration with our North America based teams and agency partners.

Additional Information

Why youll love working at Nearmap:

Nearmaptakesa holistic approachto our employees' emotional, physical, and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off, fouradditionaldays off annually for your 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmapsubscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Some of our benefits:

Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:

• Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility for this role
• Nearmap subscription (of course!)
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday at our Sydney CBD office
• Showers available for anyone cycling to work or lunchtime gym-goers!

Why youll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

Learn More About The Work We Do

YouTube Page

LinkedIn Page