Digital Marketing Manager — Full-Funnel Growth Leader

Retail Apparel Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Rockwear, part of Retail Apparel Group, is seeking a senior Digital Marketing Manager to steer how customers discover, engage, and shop the brand across Australia. You will own a full-funnel strategy and budgets, leading agencies and delivering measurable growth across Meta, Google, TikTok, and affiliates.

You will collaborate with Marketing, Creative, CRM and eCommerce teams to ensure a seamless customer experience and optimised revenue performance across channels.

Qualifications

• 5+ years of experience in marketing, with a focus on digital marketing.
• Understanding of performance marketing, marketing strategy and customer acquisition.
• Proficiency in media platforms, with the ability to dive into the details.
• Experience with Google Ads, Meta ads, Google Pmax/Shopping, TikTok, feeds, Analytics, and Affiliate marketing.

Responsibilities

• Own and execute Rockwear’s digital marketing strategy, aligned with brand and commercial objectives.
• Plan and deliver full-funnel campaigns across key channels including Meta, Google Search, TikTok & Affiliates.
• Lead campaign development end-to-end: briefing, planning, execution, optimisation, and post-analysis.
• Manage and optimise Meta Ads campaigns hands-on, including audience strategy, creative testing, and scaling performance.
• Oversee media agency performance, including briefing, KPI setting, optimisation direction, budget management and ongoing collaboration.
• Manage digital marketing budgets including annual, monthly, and weekly forecasting.
• Analyse and report on campaign performance (ROAS, CPA, CVR, CTR), identifying drivers, inefficiencies, and opportunities, and translating insights into optimisation actions and future strategy and investment decisions.
• Continuously optimise always-on and campaign activity based on performance data and learnings, executing structured testing roadmaps across creative, audiences, bidding, and landing pages, with strong attention to detail across campaign setup, QA, tracking, and reporting.
• Partner with eCommerce to plan for peak trading periods and align on revenue targets.
• Identify new growth opportunities, channels, and emerging trends to drive incremental performance.
• Use data and insights to inform strategy and decision-making.
• Determine which products, campaigns and promotional activity should be prioritised across digital advertising channels, based on customer, product, commercial and performance insights.
• Develop an integrated digital approach across paid and organic activity, working with relevant teams to ensure channels work seamlessly together and support broader marketing objectives.
• Collaborate cross-functionally to align marketing, creative, CRM, eCommerce and trading initiatives

Skills

Digital marketing

Performance marketing

Analytics

Agency management

Meta Ads

Google Ads

TikTok Ads

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Meta Ads Manager

Job description

Rockwear, part of Retail Apparel Group, is seeking a senior Digital Marketing Manager to steer how customers discover, engage, and shop the brand across Australia. You will own a full-funnel strategy and budgets, leading agencies and delivering measurable growth across Meta, Google, TikTok, and affiliates.

You will collaborate with Marketing, Creative, CRM and eCommerce teams to ensure a seamless customer experience and optimised revenue performance across channels.