Performance Marketing Lead: Digital Growth for Retail

Rockwear; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Rockwear is seeking a senior digital marketing leader to shape how customers discover, engage with, and shop Rockwear across Australia. You will partner with Marketing, Creative, CRM, eCommerce, and our media agency to craft and execute a full-funnel digital marketing strategy that drives brand awareness, consideration, and revenue.

You will manage the digital media budget, oversee agency performance, and deliver high-impact campaigns across paid channels, ensuring a seamless customer experience

Qualifications

• 5+ years in marketing, focused on digital marketing.
• Understanding of performance marketing, strategy and customer acquisition.
• Proficiency in media platforms and depth in the details.
• Expertise in Google Ads, Meta Ads, Google Pmax/Google Shopping, TikTok, product feeds, Google Analytics, and Affiliate marketing.

Responsibilities

• Develop and execute Rockwear’s digital marketing strategy across Australia.
• Plan and deliver full-funnel campaigns across Meta, Google Search, TikTok, and Affiliates.
• Lead end-to-end campaign development: briefing, planning, execution, optimization, post-analysis.
• Manage Meta Ads campaigns hands-on: audience strategy, creative testing, scaling.

Skills

Digital marketing

Performance marketing

Marketing strategy

Customer acquisition

Campaign analysis

Tools

Google Ads

Meta Ads

Google Analytics

Google Pmax/Google Shopping

TikTok

Affiliate marketing

Job description

Rockwear is seeking a senior digital marketing leader to shape how customers discover, engage with, and shop Rockwear across Australia. You will partner with Marketing, Creative, CRM, eCommerce, and our media agency to craft and execute a full-funnel digital marketing strategy that drives brand awareness, consideration, and revenue.

You will manage the digital media budget, oversee agency performance, and deliver high-impact campaigns across paid channels, ensuring a seamless customer experience