Director of Marketing / CMO - High-Ticket Coaching (Fully Remote)

alignr; Sydney; Remote; AUD 360,000 - 432,000; Full time

Benefits offered by this job

Fully remote

Executive leadership role

Job summary

Alignr is seeking a Director of Marketing / CMO for a high-ticket coaching business. The role leads a ~10–12 person marketing function across two continents, with a clear path to substantial multi-year growth, and a fully remote executive culture.

The package includes base plus significant bonuses and equity discussions at 12 months. You will own the top-of-funnel, set standards, and drive pipeline across paid, events, partnerships and content, all with a focus on scaling revenue toward

Qualifications

• Proven experience leading a marketing team at scale.
• Track record in high-ticket coaching/education offers.
• Strong remote leadership and cross-functional collaboration.

Responsibilities

• Lead the marketing department and set performance standards.
• Own full top-of-funnel across multiple regions; optimize CAC and ROAS.
• Own budget, forecast, and reporting to founders/owners.

Skills

Leadership

Growth marketing

High-ticket sales

HubSpot

GA4

Tools

HubSpot

GA4

Job description

Director of Marketing / CMO - High-Ticket Coaching (Fully Remote)

$300k Package (Inc Super) + ~$120k Bonus

We're Alignr, a modern recruitment & growth partner helping ambitious businesses hire smarter and faster.

This time we're partnering with a leading business coaching and systems company for residential builders. They've grown to with ~700 members and around 90 people across six countries, and they've been operating since 2004, so this is an established business that's hit another gear, not an overnight play.

They have big growth plans which is where this role comes into play + a planned portfolio of companies beyond the core coaching business.

This is the hire that puts a genuine leader at the helm of marketing. In July 2026, Sales and Delivery each got a director paid on their number. Marketing is the last major function the founders still run day to day, and the plan to double the business doesn't fit inside their calendars. This seat is where that accountability now lands.

Importantly, this seat leads the department, it isn't a performance marketer with a bigger title. You'll set the standard, measure against it, give the feedback, have the hard conversation with whoever's missing it, and bring ideas to the founders before they reach in. You'll need to know what good marketing looks like and lead the team to it, both qualitatively and quantitatively.

The package (clear and uncapped)

• $250,000 - $300,000 Package (inc super), with headroom up to $350,000 for a proven operator
• Monthly bonus: a department ladder on new sales and blended CAC, worth ~$6,000 per month at target (~$72k per year), uncapped
• Quarterly bonus: a C-suite bonus on revenue growth and net profit, worth ~$12,000 per quarter at target (~$48k per year)
• On-target earnings: ~$420,000 (base plus ~$72k plus ~$48k), and genuinely uncapped past target, with every performance band above target worth more (around $480k at the next band up)

The upside is uncapped in writing, and so is the accountability: monthly ladder payments require the operating standards to be met that month. To be fully transparent, day 91 is also a review point, when bonuses switch on, we look at whether the pipeline numbers have moved. It's stated openly in the ad, the interview and the agreement, so there are no surprises for anyone.

Are you looking for...

• A genuine C-suite seat alongside two owners and two directors, held by results rather than title?
• Full ownership of the entire top of funnel across two continents, with budget scaling toward $400k+ per month and a mandate to open new channels?
• A role where marketing is openly the single biggest growth lever, setting the pace for Sales and Delivery?
• A proven, established business with a clear path to ~$50M and a portfolio of companies to come?
• A top-of-market, genuinely uncapped package with a real equity conversation on the table at 12 months?

What's in it for you

• A genuine C-suite seat alongside the two owners and two directors, held by results
• A top-of-market, uncapped package: $300k base (up to $350k) plus ~$120k of bonuses at target (~$420k OTE), uncapped past it
• Real ownership of the entire top of funnel across two continents, with budget scaling toward $400k+ per month
• Marketing as the single biggest growth lever in the business, setting the pace for Sales and Delivery
• All-star Sales and Member Success teams already at high standards, the sales process is taught at industry events, and Member Success runs sub-4% churn
• A goldmine of untapped proof (a win a day, member trainings, Grand Designs and HGTV features) that barely reaches marketing today
• Fully remote, high-trust, all-in executive culture

The role

You'll report to the Managing Director and Co-Owner day to day, with a weekly 1:1, and to the Founder and CEO on the monthly full-funnel review. You'll hold a genuine seat on the executive team alongside the two owners and the Heads of Sales, Delivery and Tech, and lead a marketing function of around 10 to 12 through five pod leads spanning growth marketing, marketing optimisation, creative ops, events, global partnerships and video.

You'll own every dollar and every name that enters the pipeline before a salesperson speaks to it: paid traffic, funnels, creative, webinars, live events and partnerships, all pointing at one output, qualified builders booked in front of the sales team at a cost per acquisition that holds while spend climbs.

The needle-mover is clear: grow new sales from the current floor toward 70+ a month across the two territories at a blended CAC under $6,000, while paid spend scales from ~$250k a month toward $400k+.

Within 12 months the founders are out of marketing's day to day, and the department runs as a flywheel with Member Success and Sales.

Your first 90 days

• Days 1 to 30, run what exists: sit in every cadence, audit the funnel end to end by territory, take the Growth Engine pod, and set needle-movers for Events and Partnerships
• Days 31 to 60, take the chair: own the weekly marketing call, the stand-ups and the end-of-day standard, take MQL ownership, have the first difficult conversation, and name the first constraint with a costed fix
• Days 61 to 90, build: restructure if needed, get the first new platform or territory test live, and settle key seats on scorecards

Who we're looking for

Two non-negotiables sit above everything: intensity (you measure progress in hours and days, hold the team to the standard and expect the same back) and genuine marketing chops (a capable direct-response marketer who can get into an ad account or funnel and isolate what's missing).

Beyond that:

• Has led a marketing team of 10+ inside an eight-figure business, and worked for or built a team doing $25M+. A genuine CMO-level operator who ran the department and owned the number, not a copywriter or media buyer in a bigger title
• Has personally owned $200k+ per month in paid spend for a year or more (their own budget and accountability, not an agency they tapped on the shoulder), comfortable at $250k to $500k+, and can show the CAC when they started against when they left
• Direct-response first: unique mechanism, reason why, and depth and specificity on the problem, solution and avatar, and knows where the bodies lie in high-ticket paid media
• Has run the daily cadence (stand-ups, scorecards, EOD reports, weekly projections) and has genuinely coached people up and moved people out, with the numbers to tell it
• More CMO than player-coach, but still able to get into an ad account or funnel personally when it matters

Preferred

experience with high-ticket coaching, consulting, education or membership offers (book-a-call, webinar and VSL funnels), scaling paid search and YouTube alongside Meta, and event, webinar and partner marketing that fed a sales team. Residential construction familiarity is welcome and taught here. Industry-agnostic beyond that.

Who this isn't for

• A performance marketer who wants a bigger title, this seat leads and directs the department
• Anyone who hasn't personally managed $200k+ per month in ad spend
• Anyone who hasn't led a team of 10+ in a marketing function inside an eight-figure business
• People uncomfortable having difficult conversations with underperformers
• Ivory-tower operators who talk to the big dogs but can't get mechanical
• CVs that talk the talk but fall apart after three or four detailed paid-media questions
• Brand-first marketers, or those who treat cutting headcount with AI as the goal
• Anyone who wants to maintain and plod along, needs a rigid 9-to-5, or is a pure-volume tech-startup marketer with no feel for a high-ticket coaching offer

Must-haves

• Real intensity in your leadership, standards and expectations
• Genuine, hands-on direct-response marketing chops
• A track record leading a marketing team of 10+ inside an eight-figure business
• Personal ownership of $200k+ per month in paid spend for a year or more
• A proven record of running the daily cadence and coaching talent up or out
• Comfortable operating remotely across a split-day, multi-region rhythm

Nice to haves

• Experience marketing a high-ticket coaching, consulting, education or membership offer
• Scaling paid search and YouTube alongside Meta and TikTok
• Event, webinar and partner marketing that fed a sales team
• Fluency with HubSpot, Hyros and GA4, and a working sense of where AI removes manual work

A note on engagement and location

This is a fully remote role, but with the bulk of the team in Australia we're only looking for an Australia-based leader. The business is New Zealand-based and engages its Australian team members as contractors, while treating everyone as full-time in practice with leave, holidays and so on. You'll engage as a contractor via an ABN, submitting a monthly statement of works against your package, with sick and annual leave loaded in so you receive full-time-equivalent benefits. We're crystal clear on this with every candidate from the first conversation, so there are no surprises.

Got questions? Reach out to Alex at @alignr.com.au or 04 607 .

Some content regarding the process: A note on reaching out directly, you're welcome to, but please know that every candidate who applies through the process will be reviewed and considered first. We run a fair process and want to make sure no one gets overlooked. If you have a question or want to introduce yourself, we'd recommend applying first so you don't miss out while we're in conversation.