Digital Marketing Coordinator

Redkite; Sydney; Hybrid; AUD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid work

Discounts on goods

Employee Assistance Program

Leave benefits

Job summary

Redkite is seeking a highly organised Digital Marketing Coordinator to support our website, social channels and campaigns. You'll work across website management, social media, marketing automation and paid digital channels, using data to improve performance.

This role sits in our Communications team and offers exposure to external partners and not-for-profit goals, with hybrid arrangements and opportunities to help families facing cancer.

Qualifications

• Hands-on digital marketer with experience across web, social, automation and campaigns.
• Experience with marketing automation platforms, ideally Salesforce Marketing Cloud and Agentforce Marketing.
• Experience creating and optimising paid campaigns across channels.
• Strong written communication and ability to manage multiple priorities.
• Experience with analytics and reporting tools to monitor performance.

Responsibilities

• Manage and update content across the Redkite website.
• Optimize website for user experience, visibility, and engagement.
• Manage Redkite's social media across channels.
• Coordinate and optimize digital marketing campaigns across website, social, automation and paid channels.
• Build campaign landing pages and support tracking.
• Support marketing automation activities using relevant platforms.
• Support SEO, SEM, and paid social campaigns.
• Monitor performance and report insights.
• Collaborate with external agencies and partners.

Skills

Digital marketing

Website management

Social media

Marketing automation

Campaign delivery

Analytics & reporting

Content creation

Communication

Organization

Tools

Salesforce Marketing Cloud

Agentforce Marketing

Google Analytics

Meta Ads Manager

Job description

We're looking for a highly organised and technically capable Digital Marketing Coordinator with exceptional communication skills to support Redkite's website, social media channels and digital marketing campaigns.

Redkite's Communications team plays a critical role in building awareness of our services, strengthening our reputation and helping more families, supporters and health professionals connect with the support we provide. As Digital Marketing Coordinator, you'll help bring this work to life through engaging content, campaigns and digital experiences across multiple channels.

This role is ideal for an experienced digital marketing professional who enjoys variety and wants to work across a broad range of digital channels and platforms. You'll work across website management, social media, marketing automation, digital campaigns and reporting, using data and insights to continually improve performance and engagement.

You’ll be part of a small but dynamic Communications team and will work closely with colleagues across IT, Fundraising, and Services, as well as external digital partners. You'll support digital marketing initiatives that drive awareness, engagement and connection with Redkite's services.

The role will involve:

• Managing and updating content across the Redkite website.
• Supporting the optimisation of the website to improve user experience, visibility and engagement.
• Managing Redkite's social media presence, including planning, creating, scheduling, publishing and monitoring content across our social channels.
• Coordinating and supporting the delivery and optimisation of digital marketing campaigns across website, social media, marketing automation and paid digital channels.
• Building campaign landing pages and supporting campaign tracking and reporting.
• Supporting the delivery of marketing automation activities, including campaign setup, testing, deployment and optimisation using Salesforce Marketing Cloud, Agentforce Marketing and related platforms.
• Supporting the delivery and optimisation of SEO, SEM and paid social campaigns.
• Monitoring digital performance, analysing results and recommending opportunities to improve campaign effectiveness and engagement.
• Working with external agencies and digital partners to support campaign delivery and continuous improvement.

About you

You're a hands-on digital marketer who enjoys variety and likes seeing the impact of your work. You'll be comfortable working across multiple digital platforms, managing competing priorities and using data and insights to improve campaign performance.

You'll bring:

• Demonstrated experience working in a digital marketing role.
• Hands-on experience across website management, social media, marketing automation and digital campaign delivery.
• Experience using marketing automation platforms, ideally including Salesforce Marketing Cloud and Agentforce Marketing.
• Experience creating, managing and optimising paid digital campaigns across channels such as paid social, SEO and SEM.
• Experience using analytics and reporting tools such as Google Analytics and Meta Ads Manager to monitor performance, analyse results and identify opportunities for improvement.
• Strong written communication and content creation skills.
• Excellent organisational skills, attention to detail and the ability to manage multiple priorities.
• Strong communication and relationship-building skills, with the ability to work effectively across teams and with external partners.

Nice to have:

• Experience working with external agencies.
• Experience in the not-for-profit sector.
• A qualification in Marketing or a related discipline.

Most importantly, you'll bring a genuine desire to use your skills to help children and families facing cancer.

For 40 years we have had a single purpose: to be a lifeline for families facing their child's cancer. When you work for Redkite, you are part of a highly skilled, driven and experienced team determined to ensure that no matter where a family lives in Australia, they can access Redkite support.

We also offer the following staff benefits:

• Salary packaging to reduce your taxable income and increase your take-home pay.
• Hybrid work arrangements in line with policy.
• Access to discounts and special offers on a range of goods and services.
• An Employee Assistance Program offering confidential counselling and wellbeing support.
• Leave benefits including leave purchase, Redkite Wellbeing Days and paid leave between Christmas and New Year.

You must have the right to live and work in Australia to apply for this role.

Applicants from culturally and linguistically diverse backgrounds or who identify as Aboriginal or Torres Strait Islander are warmly encouraged to apply.