Digital Marketing Lead

Carnival Corporation & plc; Willoughby City Council; Remote; AUD 120,000 - 160,000; Full time

Benefits offered by this job

9-day fortnight

Remote working opportunity

Business car with fuel card

Salary plus super and annual bonus

Wellbeing focus

Rewards & recognition

Job summary

A leading cruise holiday company is seeking a Digital Marketing Lead to optimise digital marketing programs across various channels, including paid advertising and affiliate marketing. The ideal candidate will have over 5 years of experience in performance marketing, along with strong analytical skills and hands-on knowledge of Google Ads and Adobe Customer Data Platform. This role offers a remote working opportunity and benefits such as a 9-day fortnight and a collaborative team environment.

Qualifications

• 5+ years’ experience in a digital or performance marketing role.
• Hands-on experience with Meta Business Manager and Google Ads.
• Proven experience working with media agencies.
• Strong understanding of customer data platforms, ideally Adobe CDP
• Experience across acquisition, retention, reactivation and upsell strategies
• Strong analytical skills with the ability to interpret data and performance reporting
• Experience collaborating with web, marketing and data teams
• Excellent stakeholder management and communication skills
• A passion for digital marketing and continuous optimisation

Responsibilities

• Lead and optimise digital marketing activity across paid media.
• Collaborate with the web team to improve website content.
• Analyse performance and identify optimisation opportunities.
• Leverage customer data and marketing technology, including Adobe CDP, to support targeting, segmentation and personalisation
• Work closely with marketing and data teams to analyse performance and identify optimisation opportunities
• Ensure accurate tagging, tracking and reporting across all digital channels
• Provide clear insights and recommendations to improve ROI and grow revenue
• Manage digital investment planning, forecasting and performance accountability

Skills

Performance marketing

Data-led optimization

Stakeholder management

Analytical skills

Google Ads

Meta Business Manager

Tools

Adobe Customer Data Platform

Meta Business Manager

Adobe CDP

Job description

Digital Marketing Lead | Princess Cruises

Why You’ll Love Working With Us

At Carnival Corporation & plc, we offer a supportive, flexible, and rewarding workplace that recognises great work and helps our people thrive.

• 🌴 9-day fortnight – enjoy a long weekend every second week (on full pay!)
• 🏡 Remote working opportunity based in Sydney
• 🚗 Business car with fuel card
• 💼 Salary plus super and annual bonus
• 💪 Wellbeing focus – access to wellness classes, free vaccinations and more
• 🏆 Rewards & recognition – staff awards and recognition programs
• 🌟 A collaborative, down-to-earth team who love what they do!

About the Role

Carnival Corporation & plc is excited to announce we are hiring a Digital Marketing Lead to join our Princess Cruises marketing team. In this role, you will lead and optimise Princess Cruises’ digital marketing programs across paid digital advertising, website performance, affiliate marketing and marketing technology. You will partner closely with our media agency and internal marketing, web and data teams to deliver high-performing digital activity that supports acquisition, retention, reactivation and revenue growth. This role is ideal for a commercially minded digital marketer who thrives at the intersection of performance marketing, data and technology, and enjoys turning insights into measurable business outcomes.

Key Responsibilities

• Lead and optimise day-to-day digital marketing activity across paid media, affiliates and web
• Partner with media agencies to manage and optimise paid digital advertising across Meta and Google Ads
• Collaborate with the web team to improve website content, customer journeys and conversion performance
• Leverage customer data and marketing technology, including Adobe Customer Data Platform (CDP), to support targeting, segmentation and personalisation
• Work closely with marketing and data teams to analyse performance and identify optimisation opportunities
• Ensure accurate tagging, tracking and reporting across all digital channels
• Provide clear insights and recommendations to improve ROI, reduce CPA and grow revenue
• Manage digital investment planning, forecasting and performance accountability

About You

You are a results-driven digital marketing professional with strong experience across performance marketing, media and data-led optimisation. You’re confident working with agencies and internal teams, and enjoy translating complex data into actionable insights. You bring hands‑on experience with Meta Business Manager, Google Ads and Adobe CDP, and understand how customer data and marketing technology can enhance the end-to-end customer journey. You’re proactive, detail-oriented and comfortable balancing strategic thinking with execution.

To Be Successful, You Will Have

• 5+ years’ experience in a digital or performance marketing role
• Proven experience working with media agencies (agency background highly regarded)
• Hands‑on experience with Meta Business Manager and Google Ads
• Strong understanding of customer data platforms, ideally Adobe CDP
• Experience across acquisition, retention, reactivation and upsell strategies
• Strong analytical skills with the ability to interpret data and performance reporting
• Experience collaborating with web, marketing and data teams
• Excellent stakeholder management and communication skills
• A passion for digital marketing and continuous optimisation

About Us

Carnival Corporation & plc is the world’s leading cruise holiday company, representing iconic brands including Princess Cruises, Cunard, Carnival Cruise Line, Holland America Line and Seabourn. At Carnival, we pride ourselves on creating an inclusive, flexible and fun workplace where individuality and collaboration thrive. We welcome applications from all backgrounds and communities — including Aboriginal and Torres Strait Islander peoples, the LGBTQIA+ community, and people living with disability. Suitable candidates may undergo background checks, including police checks, skills testing and reference checks.

Ready to make waves in digital marketing?

Join Princess Cruises and help drive performance across paid media, data and customer journeys — all while delivering world-class cruise experiences.