Digital Marketing & Growth Manager

Square Capital | 時石證券; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive remuneration

Performance incentives

International growth exposure

Job summary

Square Capital is seeking an experienced Digital Marketing & Growth Manager to drive client acquisition through data-driven digital marketing. This hands-on role focuses on targeting prospective clients that match our investor profile, building and optimising campaigns, and generating high-quality leads for our sales team.

You will own the acquisition process from audience targeting to landing page optimisation, lead qualification and conversion tracking, with CRM integration and lead scoring to

Qualifications

• 5+ years in digital marketing or growth marketing with a track record of generating qualified leads.
• Hands-on ability to set up, manage and optimise paid campaigns and funnels.
• Experience identifying target audiences via ads, landing pages, forms and CRM tools.

Responsibilities

• Develop and execute targeted digital marketing strategies to generate qualified leads.
• Set up, manage and optimise paid digital advertising campaigns and lead funnels.
• Build lead generation funnels with landing pages, forms, CRM workflows and scoring.
• Analyse campaign data to improve lead quality and acquisition efficiency.
• Engage qualified prospects and secure sales appointments with the team.

Skills

Digital marketing

Lead generation

Paid advertising

Campaign analytics

Tools

CRM systems

Landing pages

Google Analytics

A/B testing

Job description

Headquartered in Sydney and Hong Kong, Square Capital is an international financial services group, providing eligible wholesale and professional investors with access to global financial markets through its trading platform, advanced trading tools and flexible financing capabilities.

With access to major global equity markets, including the US, Hong Kong and China A-shares, Square Capital empowers sophisticated investors to pursue opportunities across multiple markets through a comprehensive trading platform.

As we continue to expand our international presence and explore opportunities across Australian and global markets, Square Capital is entering a new phase of growth. This presents an opportunity to take a leading role in expanding our client base, strengthening our market position and driving the company's next stage of development.

About Square Capital

Headquartered in Sydney and Hong Kong, Square Capital is an international financial services group, providing eligible wholesale and professional investors with access to global financial markets through its trading platform, advanced trading tools and flexible financing capabilities.

With access to major global equity markets, including the US, Hong Kong and China A-shares, Square Capital empowers sophisticated investors to pursue opportunities across multiple markets through a comprehensive trading platform.

As we continue to expand our international presence and explore opportunities across Australian and global markets, Square Capital is entering a new phase of growth. This presents an opportunity to take a leading role in expanding our client base, strengthening our market position and driving the company's next stage of development.

About the Role

Square Capital is seeking an experienced Digital Marketing & Growth Manager to drive client acquisition through targeted, data-driven digital marketing.

This is a hands-on role for a performance marketing specialist with the technical expertise to build, execute and optimise digital advertising campaigns and lead generation funnels. The primary focus is on identifying and attracting prospective clients who match our target investor profile, rather than simply generating traffic or enquiries.

You will take ownership of the digital acquisition process, from audience targeting and campaign execution to landing page optimisation, lead qualification and conversion tracking. Using digital marketing tools and data-driven qualification methods, you will be responsible for generating high-quality leads and identifying genuine business opportunities.

You will also be responsible for engaging qualified prospects, assessing their interest and securing appointments with our sales team. Our sales team will manage the subsequent sales process and client conversion.

Key Responsibilities

• Develop and execute targeted digital marketing strategies focused on generating qualified leads and supporting client acquisition.
• Personally set up, manage and optimise digital advertising campaigns, including audience targeting, campaign configuration, budget management and conversion tracking.
• Build and optimise digital lead generation funnels using targeted advertising, landing pages, online forms, CRM workflows and lead scoring to identify and qualify prospects against our target investor profile.
• Use campaign data and lead qualification criteria to assess prospect suitability, improve lead quality and increase the efficiency of digital acquisition.
• Track and optimise key performance metrics, including qualified lead volume, cost per qualified lead, lead qualification rates and conversion outcomes.
• Proactively engage qualified prospects, assess their interest and secure appointments with the sales team, ensuring a smooth handover for further follow-up and conversion.
• Work with the existing marketing team as needed to support digital campaigns with relevant content and marketing materials.

About You

• At least 5 years' experience in digital marketing, performance marketing or growth marketing, with a proven track record in generating qualified leads.
• Strong hands-on experience independently setting up, managing and optimising paid digital advertising campaigns and lead generation funnels.
• Proven ability to identify and qualify target audiences through digital advertising, landing pages, online forms, CRM systems and lead scoring.
• Strong analytical skills, with demonstrable results in qualified lead volume, cost per qualified lead, lead qualification rates and conversion performance.
• Proficiency in conversion tracking, campaign analytics and ongoing performance optimisation, with the ability to make data-driven decisions.
• Strong communication and client engagement skills, with a demonstrated ability to turn qualified leads into confirmed sales appointments.
• Comfortable taking ownership of digital acquisition initiatives and delivering measurable results independently.
• Experience in financial services, wealth management, investment platforms, FinTech or other industries involving high-value client acquisition will be highly regarded.

What We Offer

• The opportunity to take ownership of Square Capital's digital acquisition strategy and contribute directly to our international growth.
• The autonomy to develop, implement and optimise digital acquisition strategies, with access to existing marketing resources.
• The opportunity to work with a sophisticated client base in an international financial services environment.
• A professional and collaborative working environment with opportunities for career development.
• Competitive remuneration commensurate with experience, plus performance-based incentives.

Language Requirements

Native-level Mandarin Chinese proficiency and professional working proficiency in English, both written and spoken.