Digital Marketing Executive

Industrie Clothing; Sydney; On-site; AUD 60,000 - 85,000; Full time

Benefits offered by this job

Generous staff discounts

Staff events and staff perks

Job summary

Industrie Clothing is seeking a Digital Marketing Executive to coordinate digital marketing across all brands. The role covers performance marketing, email campaigns and customer acquisition, requiring strong coordination and attention to detail.

You will manage campaign calendars, briefs and reporting while collaborating with ecommerce, creative, social and external agencies to drive results.

Qualifications

• 1–3 years’ experience in digital marketing, ecommerce or a similar role.
• Hands-on exposure to email marketing and paid digital channels.
• Strong organisation and attention to detail, with the ability to manage multiple campaigns and deadlines.

Responsibilities

• Maintain digital marketing and campaign calendars across all brands and markets, ensuring activity is scheduled and communicated.
• Coordinate digital marketing activity across ecommerce, creative, social and external agencies.
• Prepare and manage campaign briefs, timelines and required deliverables.
• Support the execution of promotional, seasonal and customer acquisition campaigns across digital channels.
• Maintain accurate campaign documentation, trackers and shared marketing resources.
• Maintain paid media activity across Meta, Google and other channels.
• Monitor media spend and pacing against budgets, flag variances to the Head of Online.
• Monitor core metrics including traffic, ROAS, CPA, CTR and conversion, escalate material changes or opportunities.
• Coordinate digital requirements for promotional activity to align with the trade plan.

Skills

Digital marketing

Email marketing

Campaign coordination

Attention to detail

Cross-functional collaboration

Tools

Excel

Google Sheets

Job description

Industrie Clothing was founded in 1999, and is now an institution in Australian men’s clothing. We focus on producing modern, practical and instinctively masculine clothing for every man.

We pride ourselves on sourcing the best fabric and trims from around the world and creating garments you can easily piece together for complete looks. With over 120 stores throughout Australia including concession locations and wholesale, there is bound to be a location near you!

What are we looking for?

We are looking for a Digital Marketing Executive to support the execution and coordination of digital marketing activity across all Industrie brands. Working across performance marketing, email, CRM and customer acquisition, you’ll help bring campaigns to life through strong coordination and attention to detail. We’re looking for someone organised, proactive and commercially minded, who is comfortable juggling multiple priorities and working collaboratively across teams to keep activity moving.

Your Day-to-Day Will Include (but not limited to!):

• Maintain digital marketing and campaign calendars across all brands and markets, ensuring activity is accurately scheduled and communicated.
• Coordinate digital marketing activity across ecommerce, creative, social and external agency teams.
• Prepare and manage campaign briefs, timelines and required deliverables.
• Support the execution of promotional, seasonal and customer acquisition campaigns across digital channels.
• Maintain accurate campaign documentation, trackers and shared marketing resources.
• Maintain paid media activity across Meta, Google and other customer acquisition channels.
• Monitor media spend and pacing against agreed budgets, flagging variances to the Head of Online.
• Monitor core performance metrics including traffic, ROAS, CPA, CTR and conversion, escalating material changes or opportunities.
• Coordinate digital requirements for promotional and seasonal activity to ensure paid campaigns align with the wider trade plan.
• Coordinate and build email marketing campaigns across Industrie, Industrie US, Industrie Kids and ROLER.

What You’ll Bring:

• 1-3 years’ experience in digital marketing, ecommerce or a similar role.
• Hands-on exposure to email marketing and paid digital channels.
• Strong organisation and attention to detail, with the ability to manage multiple campaigns and deadlines.
• Comfortable working with campaign calendars, briefs, reporting and budgets.
• Confident using Excel or Google Sheets for trackers, budgets and reporting.
• Basic understanding of digital marketing metrics including ROAS, CPA, CTR and conversion.
• Clear written and verbal communication skills and confidence working with internal teams and external agencies.
• Strong organisational, communication and time-management skills.
• High attention to detail and accuracy.
• Proactive and comfortable following up multiple stakeholders to keep activity moving.
• Collaborative, adaptable and able to work across multiple brands and priorities.

Why You’ll Love Working With Us:

At Industrie, we’re more than a workplace. Here’s what makes us stand out:

• A Brand You Can Be Proud Of: Be part of a well-loved Australian fashion icon.
• Opportunities to Shine: We’re all about promoting from within – your career growth is our priority.
• Recognition & Rewards: Enjoy competitive salaries and exclusive staff perks.
• A Vibrant Culture: Join a team that knows how to work hard and celebrate success, with regular staff events and a supportive, collaborative environment.
• Generous Staff Discounts: Dress to impress with our amazing employee discounts.

Kickstart Your Career with Industrie!

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