Digital Marketing Specialist | Paid Social

Redpath Partners; Melbourne; On-site; AUD 115,000 - 125,000; Full time

Benefits offered by this job

4 day week option

Growth opportunity

Collaborative team

Career progression

Job summary

Redpath Partners is seeking a Digital Marketing Specialist focused on Paid Social to own lead generation for residential communities. You will manage in-house paid social and YouTube campaigns, while collaborating with the Marketing Coordinator and Data Analyst to scale a quality pipeline for the internal booking team.

You will use content and CRM-driven strategies, with Salesforce Marketing Cloud experience highly regarded.

Qualifications

• Property or related industry experience preferred.
• Hands-on experience running paid social lead generation campaigns (YouTube a bonus).
• Strong content and copywriting skills.
• CRM experience including segmentation and email nurture (Salesforce Marketing Cloud highly regarded).
• Intermediate WordPress skills.
• Experience managing paid media budgets and reporting on performance.
• Marketing agency experience is a plus.

Responsibilities

• Build, launch and optimise paid social and YouTube lead generation campaigns in-house.
• Improve lead quality and cost per lead through targeting, creative and testing.
• Grow an internal pipeline of paid leads alongside existing lead sources.
• Segment and nurture leads through email campaigns in Salesforce Marketing Cloud.
• Update WordPress and brief outsourced developers on new pages and landing pages.
• Work with the Marketing Coordinator to align paid and organic content and keep the brand consistent.
• Set up tracking with the Data Analyst and share insights with the booking, Sales and Consultant teams.

Skills

Paid social

Lead generation

Salesforce Marketing Cloud

WordPress

Email nurture

Copywriting

Content creation

Campaign optimization

Budget management

YouTube advertising

Job description

Digital Marketing Specialist | Paid Social

Digital Marketing Specialist | Paid Social
- Property (Residential Communities)

Up to $115K,000 - $125,000 + Super (Pro Rata’d - 4 days per week)

Join a well-established Melbourne property investment advisory firm with 15+ years in the market and a national client base. The team has grown from 6 to over 40 people in three years and the sales pipeline has more than tripled. The business is employee-focused and values-driven.

This newly created role owns in-house paid campaigns and lead generation, reporting to the Operations and Marketing Manager.

Why Join?

• Newly created role in a business in serious growth mode
• Real room to progress as the business grows
• Report to a genuine, down-to-earth Operations and Marketing Manager
• Full time or 4 day week
• Collaborative, energetic team that cares about results

The Role

Lead generation is at the heart of this role. You’ll work with the Marketing Coordinator and in-house Data Analyst to bring quality leads to the internal booking team, using paid social, content and CRM to build a pipeline that can scale.

Responsibilities include:

• Build, launch and optimise paid social and YouTube lead generation campaigns in-house
• Improve lead quality and cost per lead through targeting, creative and testing
• Grow an internal pipeline of paid leads alongside existing lead sources
• Segment and nurture leads through email campaigns in Salesforce Marketing Cloud
• Update WordPress and brief outsourced developers on new pages and landing pages
• Work with the Marketing Coordinator to align paid and organic content and keep the brand consistent
• Set up tracking with the Data Analyst and share insights with the booking, Sales and Consultant teams

About You

You’re a hands-on property marketer who enjoys turning good content into quality leads. You take ownership from start to finish, bring creative ideas and are open to feedback.

You’ll ideally bring:

• Property or related industry experience required
• Hands-on experience running paid social lead generation campaigns (YouTube is a bonus)
• Strong content and copywriting skills
• CRM experience, including segmentation and email nurture (Salesforce Marketing Cloud highly regarded, training provided)
• Intermediate WordPress skills
• Experience managing paid media budgets and reporting on performance
• Marketing agency experience well regarded
• A go-getter attitude and genuine enthusiasm

If you’re a property marketer who wants to own lead generation and see the results of your work, we’d love to hear from you.