Hybrid Marketing Coordinator: Campaigns & Content

Ignition Car Centre; Brisbane; Hybride; AUD 60 000 - 80 000; Plein temps

Résumé du poste

Ignition Car Centre is seeking a hands-on marketing coordinator to sit at the heart of our day-to-day activity, working with dealership teams, OEM partners, agency partners and suppliers to learn, grow and make an impact.

You will coordinate campaigns, update website content, plan events and contribute to CRM/EDM initiatives while maintaining brand standards and delivering measurable results. This role offers growth opportunities in a fast-moving automotive market.

Qualifications

• Experience in retail, automotive, hospitality or a fast-moving, customer-led marketing environment.
• Strong organisational and project-coordination skills.
• Confidence across social media, website updates, CRM/EDM and digital marketing.

Responsabilités

• Coordinate campaigns translating sales priorities into marketing activity with briefs, approvals and timelines.
• Maintain current marketing across the customer journey including website content and showroom collateral.
• Support creation of engaging content across Ignition's brands, including vehicle arrivals, test drives and dealership activity.
• Capture phone-first content, plan organic social activity and follow brand guidelines.

Connaissances

Organisational skills

Project coordination

Social media

CRM/EDM

Digital marketing

Outils

Phone filming

Video editing apps

Description du poste

This is a varied, practical role at the centre of Ignition's day-to-day marketing activity. You'll work closely with dealership teams, OEM partners, agency partners and suppliers, with the support to learn, grow and make a genuine impact. One week you may be coordinating an offer launch or updating the website. The next, you could be supporting a drive day, planning a local partnership, filming a vehicle handover or helping the sales team bring priority stock to market online.

Key responsibilities

Coordinate campaigns that make an impact by translating sales priorities, model launches, finance offers and stock opportunities into clear, well-executed marketing activity, managing briefs, approvals and timelines, maintaining the marketing calendar, and ensuring campaigns are accurately represented across paid channels, CRM, social and showroom channels

Maintain current, compelling marketing across the customer journey, including website content, landing pages, booking links, vehicle messaging, Google Business Profile, showroom collateral, vehicle listings and promotional material

Support the planning and creation of engaging content across Ignition's brands, including vehicle arrivals, handovers, test drives, walkarounds, staff stories, customer moments and dealership activity

Capture and edit quality phone-first content, plan organic social activity and use approved templates and brand guidelines

Coordinate vehicle launches, drive days, dealership events, sponsorships and community partnerships, from invitations and RSVPs through to staff briefs, signage, content capture and lead collection

Work alongside the sales, service and parts teams to understand lead quality, customer questions, campaign performance and upcoming priorities

Support CRM and EDM activity, lead tracking and reporting, helping surface opportunities and operational gaps that need attention

About you

Experience in retail, automotive, hospitality or another fast-moving, customer-led marketing environment

Strong organisational and project-coordination skills

Confidence across social media, website updates, CRM/EDM and digital marketing

Practical content creation skills, including filming and editing on a phone, writing captions and working with design templates

A strong eye for detail and brand presentation

The ability to build positive working relationships with dealership teams, agencies, suppliers and OEM partners

Flexibility to support occasional weekend or after-hours events

Automotive experience is desirable, but not essential

About us

Ignition Car Centre is home to Brisbane INEOS Grenadier and Brisbane Leapmotor, both recognised as the largest and most awarded dealerships in Australia. We have recently added Fiat Professional Vans to our portfolio, alongside a growing used car business and substantial service and parts operation. The business is entering an exciting period of growth, including a move to a larger, high-profile Virginia showroom in early 2027.

Work across an exciting and fast-growing portfolio of automotive brands

Have genuine input into how the dealership presents itself, activates locally and grows

Enjoy a role with real scope to take ownership, contribute ideas and develop your career

Collaborate with experienced dealership leaders and specialist agency partners

Build broad experience across digital, CRM, events, retail marketing and automotive

Be part of Ignition's next chapter, including the planned move to Virginia in early 2027

One work-from-home day per week may be available following successful completion of the probationary period, subject to business requirements

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