Digital Marketing Coordinator

The Kindred Co.; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

The Kindred Co. is seeking a Digital Marketing Coordinator to bring high-impact campaigns to life for a fashion brand.

You will execute on-brand digital initiatives across channels, from creative briefs and asset production to launch and live monitoring. Reporting to the Senior Digital Marketing Manager, you will shape visual direction, manage content calendars, and ensure cohesive campaigns across website, email, social, and paid channels.

Qualifications

• Strong creative direction skills
• Excellent attention to detail
• Experience coordinating digital campaigns, ideally in e-commerce/retail/consumer brands
• Comfortable writing briefs, giving design feedback, and managing multiple channels

Responsibilities

• Shape the visual style and creative direction for each campaign, ensuring on-brand, modern and commercially effective results.
• Write clear briefs that guide designers and set expectations for deliverables, messaging, audience, and deadlines.
• Collaborate with internal creative/design teams to produce high-quality campaign assets and provide direction and approvals.
• Deliver and manage on-brand content across multiple digital channels: website banners, emails, organic social, influencer programs, UGC, paid ads.
• Project-manage campaign launches, coordinating timings and handoffs across channels while keeping milestones on track.
• Support the wider team with asset organization, version control, and light performance feedback.

Skills

Creative direction

Campaign coordination

Brief writing

Cross-team collaboration

Multi-channel campaigns

Job description

Join our creative digital marketing team and bring high-level campaign concepts to life for a growing fashion brand!

We're looking for a talented and organisedDigital Marketing Coordinator to execute on-brand, high-impact digital campaigns across multiple channels. Reporting directly to theSenior Digital Marketing Manager, you'll take ownership of turning strategic direction into stunning, commercially focused visuals and content — from creative briefs and asset production through to launch and live monitoring.

This is a hands-on role perfect for someone who thrives on creative direction, cross-team collaboration, and delivering cohesive campaigns that drive results.

Key Responsibilities

• Shape the visual style and creative direction for each campaign, ensuring everything feels on-brand, modern, and commercially effective.
• Write clear, creative briefs that guide designers and set expectations for deliverables, messaging, audience, and deadlines.
• Work closely with internal creative/design teams to produce high-quality campaign assets — providing direction, feedback, and approvals along the way.
• Deliver and manage on-brand content and creatives across multiple digital channels, including:
• Website promotions and banners
• Email campaigns and newsletters
• Organic social media (content creation, posts, stories, reels, engagement & community replies)
• Influencer/affiliate programs and gifting
• UGC content initiatives
• Paid ads
• Project-manage campaign launches — coordinating timings, handoffs between teams, and go-live across channels while keeping everything on track and on-brand.
• Support the wider team with asset organisation, version control, light performance feedback, and occasional ad-hoc marketing tasks.

About You

We're seeking someone with strong creative direction skills, excellent attention to detail, and proven experience coordinating digital campaigns (ideally in e-commerce, retail, or consumer brands). You should be comfortable writing briefs, giving design feedback, managing multiple channels, and working closely with senior leaders.