Digital Marketing & Content Specialist

Habitat for Humanity Australia; Sydney; Hybrid; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work arrangements

Access to Habitat network

Paid maternity leave

Job summary

Habitat for Humanity Australia seeks a Digital Marketing and Content Specialist to lead day-to-day content across HFHA's digital platforms, supporting marketing, fundraising and community engagement. The role also covers website updates as a maternity backfill through September 2027.

Based in the Greater Sydney Area, the position is on-site with hybrid work arrangements in place. You will develop social media strategies, create video and written content, and monitor performance to drive impact.

Qualifications

• 3–5 years of digital marketing and social media experience.
• Experience managing social channels with content planning and publishing.
• Experience planning, implementing and optimising paid social campaigns with budgeting.
• Proficiency with Buffer, Sprout Social, Meta Business Suite, Canva, Adobe Premiere Pro and Google Analytics.
• Experience supporting marketing campaigns and coordinating content across channels.
• Strong writing and storytelling for digital platforms.

Responsibilities

• Develop and implement HFHA's social media strategy.
• Manage social media channels across paid and organic activity: content planning, creation, scheduling and publishing.
• Plan, implement and optimise paid social media campaigns, including audience targeting, budget monitoring and performance tracking.
• Engage with and moderate HFHA's online community, responding to comments and messages and building relationships with supporters.
• Develop social-first content including short-form video, imagery, infographics and written content tailored to each platform.
• Capture and coordinate content at events and campaigns, working with internal teams and external content creators, and coordinate influencer and collaborator content.
• Monitor and analyse performance across organic and paid channels, prepare monthly digital performance reports, and use data and audience insights to identify improvement opportunities.
• On an interim basis (until approximately September 2027): manage website updates and maintenance, coordinate content changes with internal stakeholders, support a website redesign, and liaise with external suppliers to resolve website issues.

Skills

Digital marketing

Social media management

Paid social campaigns

Copywriting

Analytics & reporting

Content planning

Education

Marketing or related degree

Tools

Buffer

Sprout Social

Meta Business Suite

Canva

Adobe Premiere Pro

Google Analytics

Job description

Habitat for Humanity Australia (HFHA) is the Australian arm of the global Habitat for Humanity network, founded in 1976 and supporting more than 62 million people to build or improve their homes. HFHA works locally and across the Asia-Pacific region to deliver practical shelter solutions, and is guided by four core values: humility, accountability, courage and kindness. Its mission is to build homes, communities and hope, with a vision of a world where everyone has a safe, decent place to live.

The role

The Digital Marketing and Content Specialist reports to the Head of Brand and Marketing and sits within the Brand and Marketing Team. The role is responsible for the day-to-day creation and management of content and communications across HFHA's digital platforms, supporting organisational marketing, fundraising and engagement priorities. Until approximately September 2027, the role also covers website management responsibilities as a maternity leave backfill.

What you would do

• Develop and implement HFHA's social media strategy, including content pillars, audience engagement approaches and platform-specific activity aligned with the broader marketing strategy.
• Manage social media channels across paid and organic activity: content planning, creation (imagery and video), copywriting, scheduling and publishing.
• Plan, implement and optimise paid social media campaigns, including audience targeting, budget monitoring and performance tracking.
• Engage with and moderate HFHA's online community, responding to comments and messages and building relationships with supporters.
• Develop social-first content including short-form video, imagery, infographics and written content tailored to each platform.
• Capture and coordinate content at events and campaigns, working with internal teams and external content creators, and coordinate influencer and collaborator content.
• Monitor and analyse performance across organic and paid channels, prepare monthly digital performance reports, and use data and audience insights to identify improvement opportunities.
• On an interim basis (until approximately September 2027): manage website updates and maintenance, coordinate content changes with internal stakeholders, support a website redesign, and liaise with external suppliers to resolve website issues.

What they are looking for

• 3–5 years of experience in digital marketing, social media, marketing communications or digital content.
• Demonstrated experience managing social media channels for an organisation or brand, including content planning, creation, scheduling and publishing.
• Experience planning, implementing and optimising paid social media campaigns, including audience targeting, budget management and performance analysis.
• Familiarity with digital platforms and marketing technology such as Buffer, Sprout Social, Meta Business, Canva, Adobe Premiere Pro and Google Analytics.
• Experience supporting marketing or communications campaigns and coordinating content across channels.
• Strong writing, storytelling and copywriting skills for digital platforms including social media, email and blogs.
• Tertiary qualifications in marketing, digital media or a related discipline.
• Experience in nonprofit, housing or social impact sector marketing is desirable.
• Right to work in Australia and a clear National Police Check are required prior to commencement.

Working arrangements

The role is based in the Greater Sydney Area and is on-site, with hybrid work arrangements available including a flexible and family-friendly environment.

Pay and benefits

• Hybrid and flexible work arrangements.
• Access to Habitat for Humanity's global network for connection and collaboration.
• Paid maternity leave (noted as a benefit in the listing).