Digital Marketing Automation Specialist (Hybrid)

University of New South Wales; Sydney; Hybrid; AUD 108,000 - 115,000; Full time

Benefits offered by this job

Hybrid work arrangements

3 extra days of annual leave

Job summary

University of New South Wales – Sydney NSW is seeking a Digital Marketing Automation specialist on a fixed-term basis. You will deliver and implement automation to maximise lead generation and enrolment conversion for Future Students, coordinating communications from first contact to application.

The role requires building automated workflows, landing pages, and data-driven campaigns while monitoring performance and reporting outcomes.

Qualifications

• Experience creating email marketing and automation campaigns with ClickDimensions or Adobe Campaign.
• Strong commercial acumen and understanding of digital marketing and sales funnels.
• Excellent written and verbal communication with stakeholders.
• Proficient in Microsoft Office, CRM systems, and marketing automation tools.
• Experience with reporting and analytics.
• Desirable: experience with Adobe Target, Adobe Experience Manager, Adobe Analytics.

Responsibilities

• Coordinate prospective student communications and marketing automation to guide from first contact to application.
• Collaborate with recruitment, content and marketing teams to create landing pages and automated workflows.
• Deliver data-driven campaigns and monitor performance for optimisation and reporting.

Skills

Email marketing

Marketing automation

CRM systems

Analytics

Adobe Campaign

Adobe Target

Adobe Analytics

Adobe Experience Manager

Tools

ClickDimensions

Adobe Campaign

Adobe Target

Adobe Experience Manager

Job description

University of New South Wales – Sydney NSW is seeking a Digital Marketing Automation specialist on a fixed-term basis. You will deliver and implement automation to maximise lead generation and enrolment conversion for Future Students, coordinating communications from first contact to application.

The role requires building automated workflows, landing pages, and data-driven campaigns while monitoring performance and reporting outcomes.