Digital Marketing and Communications Officer

Unions NSW; Sydney; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Annual leave

Superannuation 12%

Job summary

Unions NSW is seeking a Digital Marketing and Communications Officer for a fixed-term maternity leave contract starting January 2027. The role supports campaigns and organisational priorities through marketing, digital engagement, and analytics, collaborating across teams and with external stakeholders.

The position manages WordPress sites, digital systems, and campaign communications, ensuring accessible, on-brand messaging and effective supporter journeys.

Qualifications

• Three to five years' experience in marketing, communications or campaigning, preferably within unions or NGOs.

Responsibilities

• Develop and deliver digital and traditional marketing activities across channels.

Skills

Marketing

Communications

Digital engagement

Analytics

Campaigns

WordPress

SEO

Email marketing

CRM

Tools

Google Analytics

Google Ads

Meta Ads

CRM systems

Job description

Digital Marketing and Communications Officer

The position supports Unions NSW's campaigns and organisational priorities through marketing, communications, digital engagement, analytics and practical support across the organisation.

Digital Marketing and Communications Officer Fixed-term Maternity Leave Contract: Term: January 2027 – February 2028

About Unions NSW

Unions NSW is the peak body for trade unions in NSW, representing more than 600,000 members through 60 affiliated unions and trades and labour councils. We work to advance the rights, interests, and working conditions of working people across NSW.

About the role

We are seeking a Marketing and Communications Officer to join our Communications team on a fixed-term maternity leave contract.

Reporting to the Unions NSW Assistant Secretary, the position supports Unions NSW's campaigns and organisational priorities through marketing, communications, digital engagement, analytics and practical support across the organisation.

The role works closely with our Campaigns, Industrial, Research and other teams, as well as affiliated unions and external stakeholders.

Key Responsibilities:

Digital Marketing and Communications

• Develop and deliver digital and traditional marketing activities, including advertising, websites, email and social media.
• Support campaigns to attract, engage and retain supporters, members and activists.
• Prepare and coordinate communications for staff, affiliates and other audiences.
• Support campaign emails, newsletters and supporter engagement activities, including audience segmentation and personalised messaging.
• Ensure communications are accurate, accessible and consistent with Unions NSW's values and branding.

Digital Platforms and Systems

• Manage and update WordPress websites and campaign landing pages.
• Work with developers and designers to improve website functionality, accessibility and user experience.
• Maintain marketing, communications and digital systems, including templates and tools.
• Support staff with technical questions and digital processes.
• Develop and improve digital supporter journeys in collaboration with campaign teams.

Advertising, Analytics and Reporting

• Create, manage, monitor and optimise paid advertising campaigns using Google and META etc
• Track website traffic, audience engagement, email performance, conversions and SEO using Google Analytics and other programs.
• Prepare performance reports and use data to improve campaign reach, engagement and effectiveness.

Organisational and Project Support

• Work across Unions NSW teams to support communications, projects and organisational priorities.
• Assist with staff induction, internal communications, meetings and the development of resources and templates.
• Coordinate projects and liaise with affiliates, contractors, agencies and suppliers, including merchandise providers.

Compliance and Continuous Improvement

• Ensure compliance with relevant privacy, accessibility and digital standards.
• Maintain appropriate documentation and contribute to improvements in systems and processes.
• Keep informed of developments in marketing, communications and technology.
• Undertake other reasonable duties consistent with the position's skills, competence and training.

Applicants should demonstrate:

• Relevant experience: Three to five years' experience in marketing, communications or campaigning, preferably within unions, advocacy organisations, NGOs or similar environments.
• Marketing and Communications: Ability to develop and deliver creative, effective communications and marketing activities that engage target audiences and support organisational objectives.
• Digital capability: Practical experience with digital advertising, email marketing, CRM systems, WordPress, SEO and digital analytics, including reporting and campaign optimisation.
• Campaign engagement: Understanding supporter engagement, audience segmentation, activist mapping, and strategies that encourage participation in campaigns.
• Organisation and collaboration: Ability to manage competing priorities, work independently, meet deadlines, and provide practical support across teams.
• Values: A demonstrated commitment to the principles and values of the trade union movement.

Employment Conditions

Conditions and entitlements include, but not limited to:

• Annual leave: Five weeks per annum, with 17.5% leave loading.
• Personal leave: 10 days per annum, cumulative.
• Long service leave: Two months after 10 years' service.
• Superannuation: 12% employer contributions.

Entitlements are subject to applicable employment arrangements and eligibility requirements.

Unions NSW welcomes applications from people with diverse backgrounds, experiences and perspectives.

This position description outlines the principal responsibilities and requirements of the role. Other reasonable duties consistent with the employee's skills and competence may be required.