Digital Acquisition Manager

Mediflora; Byron Bay; À distance; AUD 95 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible working arrangements

Career progression opportunities

Coastal lifestyle

Résumé du poste

Mediflora Organic Health in Byron Bay, NSW, is seeking a Digital Acquisition Manager to lead patient acquisition through strategic digital marketing across search, social, display and other channels. This full-time role offers the chance to influence growth in a fast-paced tele-health environment.

You will own paid campaigns, analytics, landing pages, and CRM integrations (Hubspot), collaborating with creative and analytics teams to optimise ROAS and drive revenue growth for our tele-health

Qualifications

• 3+ years of experience in digital marketing, customer acquisition, social media or performance marketing roles.
• Experience managing paid search campaigns or agencies, social media, particularly Google Ads and Meta.
• Advanced analytical skills with proficiency in Google Analytics and data reporting tools.
• Solid understanding of conversion optimisation and customer journey mapping.

Responsabilités

• Develop and execute digital acquisition strategies across search, paid social, display and other channels.
• Manage and optimise paid advertising campaigns to maximise ROAS.
• Conduct patient market research to identify acquisition opportunities.
• Monitor KPIs including CAC, conversion rates, LTV and ROI; report to CEO.
• Collaborate with creative, content and analytics teams on ad copy, landing pages and funnels.
• Manage digital marketing budgets to optimise performance.
• Test new channels and tactics for innovative acquisition opportunities.
• Provide regular performance reports and actionable insights to senior management.

Connaissances

Digital marketing strategy

Patient acquisition

Social media marketing

Performance marketing

Google Analytics

Conversion optimisation

Landing page optimization

CRM systems (Hubspot)

Project management

Strong communication

Formation

Bachelor's degree in Marketing, Business, Digital Marketing or related field

Outils

Google Ads

Meta ads

Hubspot

Description du poste

Mediflora Organic Health is seeking a Digital Acquisition Manager to join our dynamic marketing team in Byron Bay, NSW. This is a full-time position that plays a crucial role in driving patient acquisition and revenue growth through strategic digital marketing initiatives. As Digital Acquisition Manager, you will be responsible for developing, implementing and optimising our digital acquisition strategy across multiple channels to reach and convert new patients. This role offers the opportunity to work in a fast-paced, innovative health technology environment where your expertise will directly impact the company's growth trajectory.

Key responsibilities

Develop and execute comprehensive digital acquisition strategies across search marketing, paid social, display advertising and other digital channels to meet patient acquisition targets

Manage and optimise paid advertising campaigns, including Google Ads, social media advertising and other performance marketing platforms to maximise return on ad spend

Conduct patient market research internally and externally to identify opportunities for patient acquisition and stay ahead of industry trends

Monitor, analyse and report to CEO on key performance indicators (KPIs) including cost per acquisition, conversion rates, patient lifetime value and return on investment

Collaborate with creative, content and analytics teams to develop compelling ad copy, landing pages and patient acquisition funnels

Manage digital marketing budgets effectively, allocating resources across channels to optimise performance and maximise acquisition efficiency

Test and experiment with new digital channels, tactics and technologies to identify innovative acquisition opportunities

Provide regular performance reports and actionable insights to senior management and stakeholders

What we're looking for

3+ years of experience in digital marketing, customer acquisition, social media or performance marketing roles

Proven expertise in managing paid search campaigns or agencies, social media, particularly Google Ads and Meta.

Advanced analytical skills with proficiency in Google Analytics, data interpretation and reporting tools

Solid understanding of conversion optimisation, landing page design and customer journey mapping

Experience with marketing automation tools and customer relationship management (CRM) systems, specifically Hubspot.

Excellent project management and organisational skills with the ability to manage multiple campaigns and vendors simultaneously

Strong communication skills and the ability to translate data insights into clear recommendations for stakeholders

Bachelor's degree in Marketing, Business, Digital Marketing or related field, or equivalent professional experience would be beneficial.

Experience in with a telehealth business and regulations would be ideal.

What we offer

At Mediflora Organic Health, we are committed to creating a positive workplace where our team members can thrive. We offer professional development opportunities and a collaborative working environment. We provide flexible working arrangements to support work-life balance and opportunities for career progression within our growing organisation. Our Byron Bay location offers a vibrant coastal lifestyle whilst maintaining excellent connectivity for business purposes, however this role may be based anywhere in Australia.

About us

Mediflora Organic Health is a forward-thinking tele-health clinic committed to delivering an amazing patient experience. We are led by our CEO/CMO who drives all clinical and commercial decisions who has many years experience in the natural medicine sector. We pride ourselves on our patient centric approach, evidence and service. Our team is passionate about building lasting relationships with our patients.