Digital Campaign Performance Strategist

CoStar Group, Inc.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Domain, part of CoStar Group, Australia, seeks a Digital Performance Specialist to manage end-to-end digital campaign performance for clients, delivering insights and ROI improvements. The role involves collaboration with internal teams, optimising bookings, exploring new platforms, and nurturing key customers to grow activity with Domain.

The ideal candidate has 3+ years in digital/performance marketing, with experience on major platforms (Google Ads, DV360, Campaign Manager, Meta Ads Manager)

Qualifications

• 3+ years' experience in digital or performance marketing, ideally in a media company or agency.
• Experience using Google Ads, Google Ad Manager (DFP), DV360, Campaign Manager (DCM) and Meta Ads Manager.
• Familiarity with CRM systems like Salesforce.
• Understanding of ad serving, campaign trafficking, media buying and the digital advertising ecosystem.
• Experience setting up, managing and optimising digital advertising campaigns.
• Knowledge of tag management systems and troubleshooting ad creatives.
• Basic understanding of HTML, ad tags and digital advertising code.
• Experience with programmatic advertising, analytics tools or data management platforms is highly regarded.
• Strong Excel skills, pivot tables, reporting and data analysis.
• Excellent stakeholder management and ability to work independently.
• Proficiency with Google Workspace tools.
• Relevant degree in Digital Media/Marketing/IT/Data Science or related field.
• Certifications in Google Ads, Google Analytics, or Google Ad Manager are desirable.

Responsibilities

• Manage end-to-end digital campaign performance for customers, delivering insights and improving ROI.
• Collaborate with internal stakeholders to optimise bookings to performance goals.
• Explore new platforms and testing new traffic sources to extend advertising reach.
• Identify key customers to nurture and increase activity with Domain.
• Support Ad Tech team to drive change and cover workloads when needed.

Skills

Google Ads

Google Ad Manager (DFP)

DV360

Campaign Manager (DCM)

Meta Ads Manager

Analytics

Excel

Google Analytics

Programmatic Advertising

Education

Relevant tertiary qualification in Digital Media, Marketing, IT, Data Science or related field

Tools

Salesforce

Tag Management Systems

HTML basics

Google Workspace

Job description

Domain, part of CoStar Group, Australia, seeks a Digital Performance Specialist to manage end-to-end digital campaign performance for clients, delivering insights and ROI improvements. The role involves collaboration with internal teams, optimising bookings, exploring new platforms, and nurturing key customers to grow activity with Domain.

The ideal candidate has 3+ years in digital/performance marketing, with experience on major platforms (Google Ads, DV360, Campaign Manager, Meta Ads Manager)