Experimental Lead - Digital

Australian Unity; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive salary + bonus program

Additional wellbeing leave days

14-week paid parental leave

Employee Referral Program

Employee Assistance Program

Maxxia Rewards discounts

Discounts on Private Health Insurance

Access to LinkedIn Learning courses

Job summary

A leading wellbeing company in Melbourne is seeking an Experimental Lead - Digital to drive experimentation frameworks. You will lead A/B testing, collaborate with various teams, and leverage digital insights to enhance user engagement. The ideal candidate has robust experience in digital optimization and analytics. This role offers a competitive salary, bonus programs, and additional wellbeing leave.

Qualifications

• Deep experience in digital optimisation, experimentation, or digital analytics roles, preferably in enterprise environments.
• Proven track record of designing, executing, and analysing A/B and multivariate tests at scale.
• Excellent communication and stakeholder engagement skills.
• Experience building roadmaps and governance for experimentation.
• Familiarity with personalisation and segmentation strategies.
• Strong communication and stakeholder engagement.
• Exposure to MarTech and Digital Experience Platforms.

Responsibilities

• Design and operationalise a structured experimentation framework aligned to business and customer goals.
• Lead end-to-end planning, execution, and analysis of A/B and multivariate tests.
• Collaborate with UX, Product, Marketing and Content teams.
• Lead end-to-end planning, execution, and analysis of tests across platforms.
• Collaborate with UX, Product, Marketing and Content teams on test hypotheses.
• Integrate insights with broader Digital Insights, MarTech, and datasets.
• Partner with the Digital Insights team to build self-serve dashboards.
• Collaborate on roadmap planning to enable experimentation infrastructure.
• Facilitate collaboration to ensure SEO best practices are integrated.

Skills

Leadership

Analytical expertise

Digital optimization

A/B testing

Excellent communication

Personalisation

CRO tools

MarTech integration

Stakeholder engagement

Tools

Optimizely

Adobe Target

Job description

Overview

Join to apply for the Experimental Lead - Digital role at Australian Unity.

Australian Unity is Australia’s first member-owned wellbeing company. Today we have over $1 billion in revenue and provide smart solutions and services to more than 700,000 Australians. We employ over 7000 people and our purpose is to Help People to Thrive.

It’s an exciting time to join Australian Unity. We are transforming to capitalise on growth opportunities to help our customers and employees thrive, operating with commercial principles and a strong social purpose to create community value. Australian Unity is proud to be an equal opportunity employer and we celebrate diversity and are committed to an inclusive environment for all employees.

Role responsibilities

• Design and operationalise a structured experimentation framework aligned to business and customer goals.
• Develop experimentation playbooks, guardrails, and governance models to ensure consistency and scalability.
• Translate business objectives into prioritised hypotheses and testable experiments.
• Lead end-to-end planning, execution, and analysis of A/B and multivariate tests across websites and digital platforms.
• Collaborate with UX, Product, Marketing and Content teams to design test hypotheses and define success criteria.
• Integrate experimentation insights with broader Digital Insights, MarTech, and customer datasets.
• Partner with the Digital Insights team to build self-serve dashboards and reports that communicate test outcomes.
• Collaborate on MarTech and website roadmap planning to enable experimentation infrastructure.
• Facilitate collaboration between the SEO Specialist and internal teams to ensure seamless integration of SEO best practices.

About You

To be successful in the role you will be able to demonstrate strong leadership, analytical expertise, and a deep understanding of experimentation principles, digital analytics, and MarTech integration, as well as the following capabilities/experience:

• Deep experience in digital optimisation, experimentation, or digital analytics roles, preferably in enterprise environments.
• Proven track record of designing, executing, and analysing A/B and multivariate tests at scale.
• Experience working in cross-functional digital teams and influencing senior stakeholders with insights.
• Experience building experimentation roadmaps and governance models that align with business goals.
• Exposure to personalisation and customer segmentation strategies preferred.
• High level of digital literacy including CRO tools (e.g. Optimizely, Adobe Target).
• Excellent communication and stakeholder engagement skills.
• Familiarity with MarTech and Digital Experience Platforms.

What’s on Offer

You will enjoy a range of great employee benefits and rewards including:

• Competitive salary + bonus program
• Enjoy additional yearly Well-Being and Community leave days
• 14-week paid parental leave, with equal benefit for both parents
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more!
• Available access to LinkedIn Learning courses through our Learning platform

Equal Opportunity

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres Strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.