Digital Experience Product Lead

the original; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Free myki travel

Flexible working

Dynamic environment

Job summary

V/Line is seeking a Digital Product Owner to lead the day‑to‑day ownership of our digital customer experience portfolio, including the website, CMS, and mobile app. You will translate roadmaps into actionable features, manage backlogs, and ensure accessibility standards are met.

Based in Melbourne, you will work within an Agile framework, collaborating with stakeholders to deliver customer-focused improvements and measurable outcomes across digital platforms.

Qualifications

• Digital product ownership experience managing customer facing products with a technical understanding of digital platforms such as CMS and mobile apps.
• Experience working in Agile product delivery – sprint planning, user story development, acceptance criteria.
• Capability in embedding Human centred design, service design, user experience and accessibility principles including Web Content Accessibility Guidelines (WCAG).

Responsibilities

• Own and maintain the digital customer experience product backlog, ensuring priorities align with the Digital Customer Experience Strategy and Roadmap.
• Translate strategic objectives and customer needs into prioritised product features, user stories and acceptance criteria.
• Apply customer experience, service design and accessibility-by-design principles to product decisions and feature development.
• Use customer feedback, behavioural insights and operational data to inform continuous improvement initiatives.
• Monitor digital product performance, identify improvement opportunities and provide evidence-based recommendations.
• Act as the primary point of contact for digital product enquiries, requirements and enhancement requests.
• Collaborate with internal and external stakeholders to deliver initiatives and ensure digital products evolve in line with customer needs and organisational priorities.

Skills

Product ownership

Agile delivery

WCAG knowledge

Stakeholder engagement

Tools

CMS

Job description

V/Line is seeking a Digital Product Owner to lead the day‑to‑day ownership of our digital customer experience portfolio, including the website, CMS, and mobile app. You will translate roadmaps into actionable features, manage backlogs, and ensure accessibility standards are met.

Based in Melbourne, you will work within an Agile framework, collaborating with stakeholders to deliver customer-focused improvements and measurable outcomes across digital platforms.