Digital Engagement Manager

Opal Healthcare; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hybrid working arrangements

Annual salary review

Annual personal training budget &L

Employee Assistance Program

Novated lease & retail discount

Job summary

MSF Australia is seeking a Digital Marketing professional to design and implement our organic social media strategy across multiple platforms. You will create, disseminate and moderate content, maintain a dynamic social calendar, and support paid awareness campaigns to advance our humanitarian mission.

You will analyse metrics, optimize performance and report insights, while collaborating with the Digital team to elevate MSF’s online presence and support fundraising and recruitment campaigns.

Qualifications

• Qualifications in Communications, Digital Marketing, Social Media, or relevant professional experience in creative content production.
• Experience developing, implementing and managing social media content across Facebook, LinkedIn, YouTube, and Instagram.
• Demonstrated experience managing and optimizing social media campaigns with audience research and targeting.
• Ability to analyse social media metrics to optimise performance and provide insights-based reports.
• Experience using social media scheduling and listening tools (Sprout, Meltwater and Vista).
• Strong copywriting and editing skills, with accuracy and attention to detail.
• Outstanding communication and interpersonal skills.

Responsibilities

• Support the design and implementation of the organic social media strategy for MSF Australia and New Zealand, focusing on creating, disseminating and moderating content on social media.
• Maintain an engaging social media calendar covering priorities across the organisation, and assist with content creation for paid awareness campaigns.
• Provide input into the social media strategy and multi-channel digital marketing ecosystem.
• Be the first point of contact for online moderation, responding to supporter questions and comments to ensure compliance with guidelines and ethics.
• Contribute to budget management, reporting, compliance and hitting engagement metrics.
• Elevate MSF’s online presence and drive fundraising and recruitment campaigns for mobile staff.

Skills

Social media strategy

Content creation

Campaign management

Analytics & reporting

Copywriting

Social media scheduling tools

Social listening tools

Education

Communications / Digital Marketing qualification

Tools

Sprout / Meltwater / Vista

Job description

Introduction
Médecins Sans Frontières/Doctors Without Borders (MSF) is an international, independent medical humanitarian organisation that delivers emergency aid to people affected by conflict, epidemics, disasters or exclusion from healthcare. MSF’s actions are guided by medical ethics and the principles of impartiality, independence, and neutrality.

Benefits of working with MSF

• Flexible & hybrid working arrangements
• Salary packaging plus insurance benefits & allowances
• Annual salary review
• Annual performance review
• Annual personal training budget & LinkedIn learning Licence
• Employee Assistance Program
• Strong culture of diversity and inclusion
• Additional leave & purchased leave options
• Novated lease & retail discount benefits
• Monthly Friday afternoons off!

Responsibilities

Reporting to the Digital Marketing Manager (Comms & Brand) this fast‑paced role will support the design and implementation of the organic social media strategy for MSF Australia and New Zealand, focusing on creating, disseminating and moderating content on social media.

With accountability for maintaining MSF’s voice across social media, you will be responsible for maintaining an engaging social media calendar covering priorities across the organisation, as well as assisting with content creation for paid awareness campaigns, providing input into the social media strategy and multi‑channel digital marketing ecosystem. You will also be the first point of contact for online moderation, providing responses to supporter questions and comments to ensure compliance with guidelines, privacy / usage regulations, editorial standards and ethical best practices. Key metrics for the role include budget management, reporting, compliance and hitting engagement metrics.

As a part of the highly accountable and progressive Digital team, your work will contribute to elevating MSF’s online presence, increasing engagement through raising awareness, driving impactful fundraising, and supporting recruitment campaigns for our internationally mobile staff.

Requirements

To succeed in this visible position, you’ll be known for delivering quality innovative work to tight deadlines, and for staying ahead of the latest trends in the evolving social media landscape. You will be comfortable creating crisis content and will be motivated by working in a humanitarian aid organisation. Ideally you can demonstrate the following:

• Qualifications in Communications, Digital Marketing, Social Media, or relevant professional experience in creative content production (experience working on fundraising campaigns or non‑profit work will be highly regarded).
• Experience developing, implementing and managing social media content across Facebook, LinkedIn, YouTube, and Instagram.
• Demonstrated experience managing and optimizing social media campaigns, including audience research and targeting.
• Ability to analyse and interpret social media metrics to optimise performance and provide insights‑based reports.
• Experience using social media scheduling and listening tools (Sprout, Meltwater and Vista).
• Strong copywriting and editing skills, with accuracy and attention to detail.
• Outstanding communication and interpersonal skills.

Applications

Select the apply button and upload your resume and cover letter to be considered for this position.

Applications will be reviewed on receipt. Please note that this position may close earlier if a suitable candidate is identified.

For more information, see this link to the Job Description or contact the MSFA Talent Acquisition team with any questions.

Values & Inclusion

In MSF Australia, the following four values form the foundations of our culture: Courage, Integrity, Inclusion and Pragmatism. They guide us in our work every day, driving our behaviour as we approach delivery of our social purpose and vision.

MSF Australia is committed to developing diversity, equity and inclusion in our workplace and fostering a culture of belonging for all our staff. We believe that a diverse workforce helps us better achieve our social mission of providing aid without agenda. We strongly encourage First Nations peoples, people from LGBTQIA+ communities, people from diverse cultures and language groups, and people who live with a disability to apply. We invite all requests for a reasonable adjustment to the recruitment process if this will support your application. For more information, please call or email MSFA Human Resources on +61.

MSF Australia has a Child Protection Policy and COVID‑19 vaccination policy in place, all employees are required to comply with these policies.