Digital Designer - Upstate Sport

USA; Geelong; On-site; AUD 42,000 - 54,000; Part time

Benefits offered by this job

Competitive salary

Flexible working options

Wellness centre access

Subsidised onsite childcare

Dog-friendly workplace

Global career growth

Employee discounts

Job summary

Upstate Sport is seeking a part-time Digital Designer to join our fast-moving team in Geelong. You’ll craft social-first assets across Instagram, TikTok, EDM and ecommerce, balancing strong brand aesthetics with performance-led creative.

Working within a small team, you’ll translate briefs into on-brand concepts, stay on-trend with platform best practices and help shape how the brand sits in digital spaces while driving engagement and commercial results.

Qualifications

• Strong understanding of digital design and visual storytelling.
• Experience creating social-first content across Instagram, TikTok, and EDM.
• Attention to detail and ability to balance brand with performance.
• Ability to work effectively in a small, fast-moving team.

Responsibilities

• Design engaging, social-first creative across Instagram, TikTok, paid social, ecommerce and EDM
• Create digital assets for campaigns, launches, brand moments and always-on content
• Translate briefs into on-brand creative concepts
• Ensure all creative aligns with Upstate Sport visual identity
• Design content with understanding of social trends and platform best practices
• Explore new creative trends to keep the brand visually relevant

Skills

Social-first design

Visual storytelling

Digital design

Brand alignment

Tools

Adobe Photoshop

Adobe Illustrator

Figma

Job description

ABOUT US

Bleacher Athletic is the sports division of Cotton On Group, creating licensed apparel and fanwear across the AFL, AFLW and NRL.

Alongside this, we are the team behind Upstate Sport - a fast-growing women’s activewear brand born in the studio and built for real life. Designed to move seamlessly from workout to everyday wear, Upstate Sport blends performance, style and community.

With exciting growth plans ahead, this is an opportunity to join the brand at a pivotal stage and help shape what’s next.

ABOUT THE ROLE

Upstate Sport is looking for a part-time (3 days per week) Digital Designer with a strong social-first mindset to help bring the brand to life.

This newly created role is ideal for someone who understands how to design content that cuts through - balancing strong brand aesthetics with engaging, performance-led creative. Working within a small and fast-moving team, you’ll create digital assets across social, ecommerce, paid media, EDM and campaign moments that feel elevated, relevant and built for modern platforms.

You’ll play a key role in shaping how the brand shows up digitally, creating content that drives engagement, brand awareness and commercial performance.

KEY RESPONSIBILITIES

• Design engaging, social-first creative across Instagram, TikTok, paid social, ecommerce and EDM
• Create digital assets for campaigns, launches, brand moments and always-on content
• Translate briefs into compelling and on-brand creative concepts
• Ensure all creative feels elevated, cohesive and aligned to the Upstate Sport visual identity
• Design content with a strong understanding of social trends, digital behaviour and platform best practice
• Continuously explore new creative trends, formats and ideas to keep the brand visually relevant and engaging

WHO YOU ARE

• Strong understanding of digital design, social content and visual storytelling
• You understand what makes people stop scrolling
• Creative, proactive and highly organised with strong attention to detail
• Strong design eye with the ability to balance brand and performance
• Comfortable working across both campaign creative and day-to-day content execution
• Collaborative, adaptable and confident working within a smaller team environment
• You're passionate about wellness, movement and digital culture

OUR CULTURE

We love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We’ve created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.

Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We’re all about supporting and empowering them to be the healthiest versions of themselves.

BENEFITS

Competitive salary

Flexible working options&people-first leave initiatives

Access to our world-class Support Centre, with an in-houserestaurant& state-of-the-artwellness centre featuring free gym &holistic health services

Subsidised onsite childcare centre

50% off ourBrands | Cotton On, Cotton On Body, CottonOnKids, Rubi Shoes, Typo, Factorie &Supre

24/7 Wellnesssupport –mental health, relationships, family + more

Local &Global career growth

Discounts for you &your family – medical, travel, financial + more

Performance & Peak incentives to reward +recognise our team

Returnity-Paidprogram for new parents heading back to work

Bring your dog to work

Recognition, team connection moments& more!

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices,experiencesand backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needsin order tofullyparticipatein the recruitment process, please contact us [e-mail] we may support you in completing the job application process.