Digital Content Manager – International SEO & UX

Alcoa; Sydney; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital/extras

Parental leave 18 weeks

Mental health programs

Product discounts

Job summary

HCF is seeking a Digital Content Manager to shape content and SEO across its International Business. You’ll own content delivery, UX writing and analytics for OVHC audiences, partnering with Brand, Digital Experience and product teams.

You’ll bring 8+ years in digital content, strong writing, UX, and data-driven decision making, with experience in regulated environments and diverse audiences. This role is a 6-month initial contract with extension potential.

Qualifications

• 8+ years’ experience across digital content management, content strategy, SEO or a related discipline.
• Strong writing and editing skills, with experience across UX writing, SEO, digital content and AI-optimised content.
• Experience working in regulated or complex environments with multiple stakeholders and approval processes.
• A strong understanding of UX, accessibility, content design and digital customer journeys.
• Experience developing content for diverse, multicultural or international audiences.
• Strong analytical capability and the ability to use data and insights to improve content performance.
• Experience with tools such as AEM, Adobe Analytics, SEMRush, JIRA, Confluence and Excel.
• Excellent stakeholder management skills and the confidence to work collaboratively while also operating independently.

Responsibilities

• Own content and SEO initiatives across HCF’s International Business.
• Develop and deliver content and SEO strategies to drive awareness, organic growth and conversions.
• Create engaging, audience-led content across websites, microsites, mobile and CRM channels.
• Write, edit and optimise content across UX, SEO, microcopy and educational formats.
• Use analytics and insights to continually improve digital experiences and performance.
• Champion brand voice, accessibility and inclusive content practices for diverse audiences.
• Identify opportunities to improve content structure, navigation and customer journeys across OVHC.
• Collaborate with Brand & Content, Digital Experience and product teams to deliver high-quality outcomes.
• Monitor performance, conduct content audits and turn insights into optimisation opportunities.
• Apply emerging SEO and AI search best practices to improve visibility.

Skills

Content strategy

SEO

Digital content management

UX writing

AI-optimised content

Analytics

Stakeholder management

Audience engagement

Tools

AEM

Adobe Analytics

SEMrush

JIRA

Confluence

Excel

Job description

HCF is seeking a Digital Content Manager to shape content and SEO across its International Business. You’ll own content delivery, UX writing and analytics for OVHC audiences, partnering with Brand, Digital Experience and product teams.

You’ll bring 8+ years in digital content, strong writing, UX, and data-driven decision making, with experience in regulated environments and diverse audiences. This role is a 6-month initial contract with extension potential.