Digital Content Manager (International Business)

HCF Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital and/or**—

Family-friendly certified employer

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on products and gym/eyecare

Job summary

HCF Australia is seeking an experienced Digital Content Manager to join the International Business squad and shape how we connect with customers seeking Overseas Visitors Health Cover. You’ll blend digital content, SEO, UX and audience insights to help navigate the Australian healthcare system and choose suitable cover.

This 6-month contract role focuses on delivering content across websites, mobile, CRM and microsites, with opportunities for extension based on performance and business needs.

Qualifications

• 8+ years in digital content management, content strategy or related field.
• Experience writing across UX, SEO, digital content and AI-optimised formats.
• Experience in regulated or complex environments with multiple stakeholders and approvals.
• Strong understanding of UX, accessibility, and digital customer journeys.
• Experience creating content for diverse, multicultural or international audiences.

Responsibilities

• Develop and deliver content and SEO strategies that drive awareness, organic growth, consideration and conversion.
• Create engaging, audience-led content across websites, microsites, mobile and CRM channels.
• Write, edit and optimise content across UX, SEO, microcopy and educational formats.
• Use analytics, user research, testing and insights to improve digital experiences and performance.
• Champion brand voice, accessibility and inclusive content practices for diverse audiences.
• Identify opportunities to improve content structure, navigation and customer journeys across OVHC.
• Partner with Brand & Content, Digital Experience, product teams, SMEs, agencies and stakeholders to deliver high-quality outcomes.
• Own content and SEO deliverables through planning, approvals, QA and delivery.
• Monitor performance, conduct content audits and competitor benchmarking to drive optimisation.
• Apply emerging SEO and AI search best practices to improve visibility.

Skills

Content Strategy

SEO

UX Writing

Analytics

Stakeholder Mgmt

Content Design

Multicultural Audiences

Tools

AEM

Adobe Analytics

SEMRush

JIRA

Confluence

Excel

Job description

At HCF, we’re putting people before profit and going the extra mile to create Uncommon Care for our members.

We’re looking for an experienced Digital Content Manager to join our International Business Continuous Delivery Squad and help shape how we connect with and support customers seeking Overseas Visitors Health Cover (OVHC).

This is an exciting opportunity to combine digital content, SEO, UX and audience insights to create clear, engaging and accessible digital experiences that help people navigate the Australian healthcare system and make confident decisions about their cover.

Digital Content Manager – International Business

Initial 6-month contract | Potential for extension

What You’ll Do

• Develop and deliver content and SEO strategies that drive awareness, organic growth, consideration and conversion.
• Create engaging, audience-led content across websites, microsites, mobile and CRM channels.
• Write, edit and optimise content across UX, SEO, microcopy and educational formats.
• Use analytics, user research, testing and insights to continually improve digital experiences and performance.
• Champion HCF’s brand voice, accessibility and inclusive content practices, with a particular focus on culturally and linguistically diverse audiences.
• Identify opportunities to improve content structure, navigation and customer journeys across OVHC.
• Partner closely with Brand & Content, Digital Experience, product teams, SMEs, agencies and other stakeholders to deliver high-quality outcomes.
• Own content and SEO deliverables through planning, prioritisation, approvals, QA and delivery.
• Monitor performance, conduct content audits and competitor benchmarking, and turn insights into meaningful optimisation opportunities.
• Apply emerging SEO and AI search best practices to improve visibility and discoverability.

What You’ll Bring

You’ll be an experienced digital content professional who combines strong strategic thinking with the ability to roll up your sleeves and deliver.

You’ll Ideally Have

• 8+ years’ experience across digital content management, content strategy, SEO or a related discipline.
• Strong writing and editing skills, with experience across UX writing, SEO, digital content and AI-optimised content.
• Experience working in regulated or complex environments with multiple stakeholders and approval processes.
• A strong understanding of UX, accessibility, content design and digital customer journeys.
• Experience developing content for diverse, multicultural or international audiences.
• Strong analytical capability and the ability to use data and insights to improve content performance.
• Experience with tools such as AEM, Adobe Analytics, SEMRush, JIRA, Confluence and Excel.
• Excellent stakeholder management skills and the confidence to work collaboratively while also operating independently.
• A curious, improvement-focused mindset and a genuine passion for creating better digital experiences.
• Experience in healthcare, health insurance, finance or another regulated industry will be highly regarded.

Why HCF?

You’ll join a collaborative team working on meaningful digital experiences that make a genuine difference to our members and customers.

If you’re passionate about content that is useful, inclusive and genuinely customer‑first, we’d love to hear from you.

This is an initial 6-month contract, with potential for extension.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

Skills

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio‑economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [e-mail] to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.