Content Marketing Manager — Flexible, Impactful Brand Content

hcf; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on hospital/Extras cover

Family-friendly certified employer

18 weeks parental leave

Mental health and wellbeing programs

Discounts on HCF products

Job summary

HCF is seeking an experienced Content Marketing Manager to lead our content strategy and bring the brand to life across digital and traditional channels. Reporting to the Senior Content Marketing Manager, you'll develop and deliver HCF's content strategy across owned and partner channels.

You'll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members.

Qualifications

• Tertiary qualifications and 7+ years' experience in content marketing, editorial production, communications or a related discipline
• Experience developing and executing content strategies across multiple channels, including social media, video, article production
• Excellent writing, editing and storytelling skills, with experience producing content for different audiences and platforms
• Experience managing complex content programs, campaigns and projects from concept through to delivery
• Strong stakeholder management skills and confidence working with senior leaders, agencies and external partners
• Experience using data, insights and performance metrics to optimise content and improve outcomes
• Strong organisational and project management skills with the ability to manage competing priorities and deadlines
• Experience working in a complex or regulated environment
• Experience managing and mentoring team members

Responsibilities

• Lead content strategy for HCF and bring the brand to life across channels
• Develop and deliver high-quality, engaging content aligned to brand and purpose
• Collaborate with internal teams, agencies and external partners
• Oversee editorial, digital content, social, video and integrated campaigns
• Mentor and develop team members and manage priorities

Skills

Content strategy

Editorial production

Social media

Video content

Article production

Stakeholder management

Data & metrics

Project management

Regulated environment

Mentoring

Education

Tertiary qualifications

Tools

Content management tooling

Job description

HCF is seeking an experienced Content Marketing Manager to lead our content strategy and bring the brand to life across digital and traditional channels. Reporting to the Senior Content Marketing Manager, you'll develop and deliver HCF's content strategy across owned and partner channels.

You'll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members.