Global Digital Content Lead – SEO & UX

HCF Australia; Sydney; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital and/or**—

Family-friendly certified employer

18 weeks of parental leave

Mental health and wellbeing programs

Discounts on products and gym/eyecare

Job summary

HCF Australia is seeking an experienced Digital Content Manager to join the International Business squad and shape how we connect with customers seeking Overseas Visitors Health Cover. You’ll blend digital content, SEO, UX and audience insights to help navigate the Australian healthcare system and choose suitable cover.

This 6-month contract role focuses on delivering content across websites, mobile, CRM and microsites, with opportunities for extension based on performance and business needs.

Qualifications

• 8+ years in digital content management, content strategy or related field.
• Experience writing across UX, SEO, digital content and AI-optimised formats.
• Experience in regulated or complex environments with multiple stakeholders and approvals.
• Strong understanding of UX, accessibility, and digital customer journeys.
• Experience creating content for diverse, multicultural or international audiences.

Responsibilities

• Develop and deliver content and SEO strategies that drive awareness, organic growth, consideration and conversion.
• Create engaging, audience-led content across websites, microsites, mobile and CRM channels.
• Write, edit and optimise content across UX, SEO, microcopy and educational formats.
• Use analytics, user research, testing and insights to improve digital experiences and performance.
• Champion brand voice, accessibility and inclusive content practices for diverse audiences.
• Identify opportunities to improve content structure, navigation and customer journeys across OVHC.
• Partner with Brand & Content, Digital Experience, product teams, SMEs, agencies and stakeholders to deliver high-quality outcomes.
• Own content and SEO deliverables through planning, approvals, QA and delivery.
• Monitor performance, conduct content audits and competitor benchmarking to drive optimisation.
• Apply emerging SEO and AI search best practices to improve visibility.

Skills

Content Strategy

SEO

UX Writing

Analytics

Stakeholder Mgmt

Content Design

Multicultural Audiences

Tools

AEM

Adobe Analytics

SEMRush

JIRA

Confluence

Excel

Job description

HCF Australia is seeking an experienced Digital Content Manager to join the International Business squad and shape how we connect with customers seeking Overseas Visitors Health Cover. You’ll blend digital content, SEO, UX and audience insights to help navigate the Australian healthcare system and choose suitable cover.

This 6-month contract role focuses on delivering content across websites, mobile, CRM and microsites, with opportunities for extension based on performance and business needs.