Manager, Digital Content Experience

Mable; Melbourne; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Parental leave

Hybrid work environment

Flexi leave days

Floating public holiday

Reward & Recognition program

Job summary

Mable is a leading Australian healthtech platform connecting people with disability and older Australians to independent support workers. The Manager, Digital Content Experience leads website content governance, user journeys, and acquisition-focused updates, partnering with Marketing, Legal, and CX to deliver a compliant, accessible, high-performance experience.

You will publish content via Contentful, drive SEO and GEO strategies, and ensure alignment with CRO experiments.

Qualifications

• 5+ years in digital content, web production or digital experience, owning a website as a key acquisition channel.
• Strong copywriting and UX writing skills, ability to simplify complex information.
• Hands-on CMS publishing experience (Contentful preferred).
• Proven experience running website intake, briefing and prioritisation across multiple stakeholders.
• Knowledge of content governance, audits, and legal/compliance review.
• Solid knowledge of SEO and accessibility best practices.

Responsibilities

• Own the content experience of Mable's marketing website, focusing on new user journeys from landing to sign-up and existing customer journeys.
• Write, publish, and update web pages in the Contentful CMS, aligning with legal, brand and marketing requirements.
• Coordinate inbound website requests, triage, prioritise and allocate work to Digital Experience or the Web Squad.
• Ensure on-time, quality delivery of website updates and keep stakeholders informed.
• Maintain content governance and legal compliance across the website including ownership and review cycles.
• Collaborate with SEO team to deliver GEO/AEO content priorities and structured content.
• Brief the Content Team on Topic Library and Newsroom articles aligned to the roadmap.
• Work with Performance & Digital Experience to align landing pages with media messaging.
• Monitor and improve website performance and user feedback using GA4 and other tools.
• Identify and implement improvements to website accessibility.
• Align website content with brand, compliance, and commercial goals with Marketing and Legal.
• Note: may be assigned other duties by manager.

Skills

Copywriting

UX writing

CMS publishing

Content governance

Stakeholder management

Tech-savvy

Tools

Contentful

GA4

SEO tools

Job description

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care

2. We believe in technology as an enabler

3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

visit https://mable.com.au/

About the role

The Manager, Digital Content Experience is responsible for delivering Mable's website experience with particular focus on content governance, user journeys and customer acquisition. The role is the key point of contact for all inbound website update requests, accountable for triaging and prioritising work, and either delivering updates directly or allocating them to the Web Squad for developer and CX resources.Working closely with the Performance & Digital Experience team and wider teams, you'll understand customer and stakeholder needs to write and publish website content that brings customers into Mable from education through to acquisition.

This role also ensures Mable's website content delivers SEO/GEO best practice, aligns to performance media needs and supports the CRO experimentation strategy. It champions best-practice digital experience, accessibility and legal compliance, and partners cross-functionally with Mable Marketing functions, the Group Marketing & Comms Hub and Legal.

Key Responsibilties

• Own the content experience of Mable's marketing website, with a focus on new user journeys from landing to sign-up and existing customer website journeys.
• Write, produce, and publish web pages in the Contentful CMS, incorporating business, legal, brand, and marketing requirements.
• Key point of contact for inbound Mable website requests, working with stakeholders to finalise clear briefs, then triage, prioritise and allocate work to Digital Experience or the Web Squad (Developers and CX)
• Accountable for on-time, quality delivery of website updates, keeping stakeholders informed of status and timing.
• Accountable for content governance and legal compliance across the Mable website, including content standards, page ownership, review cycles, and accurate information.
• Partner with the Strategic Search Manager to deliver SEO/GEO/AEO content priorities, including structured, factual content for search engines and LLMs.
• Brief the shared service Content Team on Topic Library and Newsroom articles that ladder back up to the Mable website roadmap.
• Work with the wider Performance & Digital Experience team to ensure performance landing pages align with media messaging and audience intent.
• Monitor, analyse and improve website performance and customer feedback using GA4 and other tools.
• Identify, prioritise and implement improvements to website accessibility.
• Partner closely with the wider Mable Marketing, Group Marketing & Communications Hub, and Legal to align website content with compliance requirements, brand standards, and commercial goals.
• Note: This list is not exhaustive, and you may be assigned other duties as directed by your manager.

Skills, Knowledge and Experience

• 5+ years of experience in digital content, web production or digital experience, ideally owning a website as a key acquisition channel.
• Strong copywriting and UX writing skills, with the ability to make complex information clear, accurate and engaging.
• Hands-on CMS publishing experience (Contentful preferred), including building and publishing web and landing pages.
• Proven experience running website intake, briefing and prioritisation across multiple stakeholders.
• Demonstrated experience in content governance, including standards, page ownership, audits and legal or compliance review.
• Solid knowledge of SEO and emerging GEO/AEO practices.
• Working knowledge of web accessibility and inclusive content practices.
• Strong communication, stakeholder management and time management skills, with the ability to prioritise competing business requests.
• Passionate about technology and making a real impact on people's lives.

We’re powered by purpose

We’re Switched On

We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.

We’re Bold

We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.

We’re One

We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.

We’re Impactful

We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.

Values we share as part of Attain Healthtech

Break New Ground

We simplify care with creativity and bold ideas.

Make It Matter

We put people at the centre and create impact that improves lives.

Own The Outcome

We aim high, deliver excellence and drive results that last.

Our benefits

Power your career

Learn from industry experts, experienced leaders, and on-the-job opportunities.

Access parental leave

Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.

Work with flexibility

We’re a hybrid workplace, balancing time in the office with remote work.

Flexi Leave Days

Get one extra paid leave day per quarter for what makes you happy.

Take a floating public holiday

Acknowledge a significant day your way with family and friends.

Be rewarded

Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

We are one

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!