Digital Content Experience Lead

Mable; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid workplace

Parental leave 14 weeks

Flexi Leave Days

Floating public holiday

Reward program

Job summary

Mable is seeking a Manager, Digital Content Experience to lead our website content strategy and delivery. You will own the content journey from education to acquisition, triaging inbound requests and delivering updates or guiding the Web Squad.

A focus on SEO, accessibility, and compliance will ensure content quality and conversions across our site. You will partner with Marketing, Legal, and Product teams to publish pages, drive governance, and optimise performance using GA4.

Qualifications

• 5+ years of experience in digital content, web production or digital experience, ideally owning a website as a key acquisition channel.
• Strong copywriting and UX writing skills, with the ability to make complex information clear, accurate and engaging.
• Hands-on CMS publishing experience (Contentful preferred), including building and publishing web and landing pages.
• Proven experience running website intake, briefing and prioritisation across multiple stakeholders.
• Demonstrated experience in content governance, including standards, page ownership, audits and legal or compliance review.
• Solid knowledge of SEO and emerging GEO/AEO practices.
• Working knowledge of web accessibility and inclusive content practices.
• Strong communication, stakeholder management and time management skills, with the ability to prioritise competing business requests.
• Passionate about technology and making a real impact on people's lives.

Responsibilities

• Own the content experience of Mable's marketing website, with a focus on new user journeys from landing to sign-up and existing customer website journeys.
• Write, produce, and publish web pages in the Contentful CMS, incorporating business, legal, brand, and marketing requirements.
• Key point of contact for inbound Mable website requests, working with stakeholders to finalise clear briefs, then triage, prioritise and allocate work to Digital Experience or the Web Squad (Developers and CX)
• Accountable for on-time, quality delivery of website updates, keeping stakeholders informed of status and timing.
• Accountable for content governance and legal compliance across the Mable website, including content standards, page ownership, review cycles, and accurate information.
• Partner with the Strategic Search Manager to deliver SEO/GEO/AEO content priorities, including structured, factual content for search engines and LLMs.
• Brief the shared service Content Team on Topic Library and Newsroom articles that ladder back up to the Mable website roadmap.
• Work with the wider Performance & Digital Experience team to ensure performance landing pages align with media messaging and audience intent.
• Monitor, analyse and improve website performance and customer feedback using GA4 and other tools.
• Identify, prioritise and implement improvements to website accessibility.
• Partner closely with the wider Mable Marketing, Group Marketing & Communications Hub, and Legal to align website content with compliance requirements, brand standards, and commercial goals.
• Note: This list is not exhaustive, and you may be assigned other duties as directed by your manager.

Skills

Digital content experience

Copywriting

UX writing

CMS publishing

Stakeholder management

SEO knowledge

Accessibility

Communication

Tools

Contentful

GA4

Job description

Mable is seeking a Manager, Digital Content Experience to lead our website content strategy and delivery. You will own the content journey from education to acquisition, triaging inbound requests and delivering updates or guiding the Web Squad.

A focus on SEO, accessibility, and compliance will ensure content quality and conversions across our site. You will partner with Marketing, Legal, and Product teams to publish pages, drive governance, and optimise performance using GA4.