Digital Campaign & Creative Manager

JB Hi-Fi & The Good Guys; City of Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

12 weeks paid parental leave

Hybrid working

Employee Assistance Program (EAP)

Beny benefits app

Staff discounts across JB Hi-Fi Group

Job summary

JB Hi-Fi is seeking a Digital Campaign & Creative Manager in Melbourne to lead a team delivering go-to-market digital campaigns. You will drive email and website template innovations, align with promotions, and lead creative design to reinforce our product and CX.

The role requires 5+ years in digital graphic design, strong CMS/email platform experience, and retail industry familiarity. Hybrid work and comprehensive training are offered as part of the JB Hi-Fi Group.

Qualifications

• Led a team to deliver high-quality outcomes in a fast-paced retail or agency setting.
• Strong design capabilities and experience with digital campaigns across email and web.
• 5+ years of experience in digital graphic design.
• 3+ years with web CMS, email platforms, and ad servers.

Responsibilities

• Lead a team of Digital Designers and Campaign Specialists to execute go-to-market programs through digital channels.
• Design and develop email and website marketing templates for impactful campaigns.
• Collaborate with promotions/merchandise to calendar digital marketing activity.
• Provide creative design leadership for digital executions that reinforce brand and CX.
• Improve technology and processes; oversee digital assets for key sales events.
• Manage budgets for 3rd party costs and coordinate with IT CX for platforms.

Skills

Team leadership

Creative design

Workflow management

CMS

Email platforms

Digital marketing

Tools

CMS (content management systems)

Ad servers

Forms platform

Email marketing platforms

Job description

At JB Hi-Fi, we’re more than just one of Australia’s largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.

We offer unbeatable value, world‑class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business.

JB Hi-Fi is the perfect place to power your career, and we’re excited to hear from you.

Why join JB Hi-Fi?

• Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
• Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
• Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
• Fantastic discounts across the JB Hi-Fi Group, plus access to Beny, our team member benefits app with exclusive offers, wellbeing perks and everyday savings.
• We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
• Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families.
• Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
• Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.

Job Description

The Digital Campaign & Creative Manager is responsible for leading a team of Digital Designers and Campaign Specialists to deliver the execution and amplification of the go to market program through digital channels.

• Lead the innovation of Email and Website marketing templates to create best in class executions, maximising impact & effectiveness.
• Collaborate with the promotions and merchandise teams to own and create the calendar of digital marketing activity aligned to the broader go-to-market program.
• Creative design leadership for digital executions of key messages and service offerings, reinforcing the product/brand while also driving optimal CX.
• Lead technology and process improvement initiatives.
• Lead planning and implementation of digital assets for key sales events.
• Plan and oversee the delivery BAU assets – email, web assets, landing pages, competitions, digital catalogue.
• Manage budget and spend for 3rd party costs.
• Work with IT Engineering and CX to optimise digitalmarketing platforms e.g.adserver, forms platform,email platform.
• Develop and maintain online brand guidelines and specifications.

Qualifications

• Proven ability to lead a team to generate high quality and accurate outcomes in a fast-paced environment, while leveraging technology to drive better ways of working.
• Strong creative design capabilities, along with experience in workflow management, CMS and email platforms.
• At least 5 years of experience in digital graphic design.
• At least 3 years of experience in content management platforms, including web CMS, email marketing platforms, ad servers.
• Previous experience in retail is desirable

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion.