Digital Campaign & Creative Manager

JB Hi-Fi; City of Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

JB Hi-Fi is seeking a Digital Campaign & Creative Manager in Melbourne to lead a team of designers and campaign specialists. You will drive the go-to-market program through digital channels, crafting email and website templates, and coordinating with promotions, merchandising, and IT to deliver cohesive, high-impact campaigns.

You will oversee creative design for key messages, optimise CX, and manage budgets across vendors for BAU and major sales events, with a hybrid working model for eligible

Qualifications

• Proven ability to lead a team to deliver high quality outcomes in a fast-paced environment.
• Strong creative design capabilities with workflow management experience in CMS and email platforms.
• Minimum 5 years of digital graphic design experience; retail experience desirable.

Responsibilities

• Lead a team of Digital Designers and Campaign Specialists to execute go-to-market programs through digital channels.
• Innovate email and website marketing templates to maximise impact and effectiveness.
• Collaborate with promotions/merchandise to calendar digital marketing activities aligned to GTM program.
• Provide creative design leadership for digital executions reinforcing brand and CX.
• Oversee digital assets for key sales events and BAU campaigns, including emails, web pages, and landing pages.
• Manage budgets and vendor relationships; coordinate with IT/ CX to optimise platforms.

Skills

Team leadership

Creative design

Workflow management

Digital marketing

Retail experience

Tools

CMS

Email platforms

Ad servers

Job description

Company Description

At JB Hi-Fi, we’re more than just one of Australia’s largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.

Company Description

At JB Hi-Fi, we’re more than just one of Australia’s largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.

We offer unbeatable value, world-class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business.

JB Hi-Fi is the perfect place to power your career, and we’re excited to hear from you.

Why join JB Hi-Fi?

• Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
• Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
• Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
• Fantastic discounts across the JB Hi-Fi Group, plus access to Beny, our team member benefits app with exclusive offers, wellbeing perks and everyday savings.
• We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
• Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families.
• Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
• Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.

Job Description

The Digital Campaign & Creative Manager is responsible for leading a team of Digital Designers and Campaign Specialists to deliver the execution and amplification of the go to market program through digital channels.

• Lead the innovation of Email and Website marketing templates to create best in class executions, maximising impact & effectiveness.
• Collaborate with the promotions and merchandise teams to own and create the calendar of digital marketing activity aligned to the broader go-to-market program.
• Creative design leadership for digital executions of key messages and service offerings, reinforcing the product/brand while also driving optimal CX.
• Lead technology and process improvement initiatives.
• Lead planning and implementation of digital assets for key sales events .
• Plan and oversee the delivery BAU assets – email, web assets, landing pages, competitions, digital catalogue.
• Manage budget and spend for 3rd party costs.
• Work with IT Engineering and CX to optimise digital marketing platforms e.g. adserver, forms platform, email platform .
• Develop and maintain online brand guidelines and specifications.
• Manage vendors including; proposal development, briefings, quotes, invoicing, subscription renewals, issues resolution.

Qualifications

• Proven ability to lead a team to generate high quality and accurate outcomes in a fast-paced environment, while leveraging technology to drive better ways of working.
• Strong creative design capabilities, along with experience in workflow management, CMS and email platforms.
• At least 5 years of experience in digital graphic design.
• At least 3 years of experience in content management platforms, including web CMS, email marketing platforms, ad servers.
• Previous experience in retail is desirable

Additional Information

All applications are strictly confidential.

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!