Digital Analytics Specialist

TRKKN; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

TRKKN in Melbourne seeks a Digital Analytics Specialist to drive data-driven decisions for major clients. You’ll work hands-on with Google Analytics and Tag Manager to design, implement and optimise measurement ecosystems that improve digital performance.

You’ll collaborate with the Google Marketing Platform team across Australia and APAC, delivering end-to-end analytics projects, training and knowledge transfer, and ensuring client success through robust tracking solutions.

Qualifications

• 18 months’ experience in digital analytics or similar role.
• Foundational understanding of the Google Marketing Platform and Google Cloud Platform.
• Exposure to GA360, Campaign Manager, Display & Video 360 and Search Ads 360.
• Genuine interest in Google Analytics capabilities across reporting and technical implementation.
• Passion for data and technology with a solutions-focused mindset.
• Strong focus on delivering value for clients and ownership of tasks.
• GAIQ certification or equivalent is highly desirable.
• Experience with project coordination or management and strong communication skills.

Responsibilities

• Support the delivery of large-scale web and app digital analytics projects across consulting, implementation, QA, reporting, analysis, support and client workshops.
• Provide consulting across Google Analytics, Google Tag Manager and Looker Studio.
• Contribute the conception and implementation of new tracking and measurement solutions.
• Share knowledge with ease in training courses and workshops.
• Manage client communication and ensure they can always contact you with their technical questions.
• Collaborate directly with the Google Marketing Platform team across Australia, APAC and other regions.
• Plan, manage and prioritise the timely delivery of digital analytics solutions.

Skills

Digital analytics

Google Analytics

Google Tag Manager

Looker Studio

Client communication

Project coordination

Tools

Google Analytics 360

Campaign Manager

Display & Video 360

Search Ads 360

Google Cloud Platform

Job description

At TRKKN, we are driven by the excitement of taking our client's data-driven businesses to new heights. As the leading European Google partner and reseller of Google Cloud & Google Marketing Platform, we act as a catalyst for cutting-edge digital marketing solutions. Our team is diverse, international, inspiring, and operates in a fast-growing digital & technological environment. This provides the ideal and dynamic work environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at TRKKN are limitless.

About the Role

We're looking for a Digital Analytics Specialist to join our growing team. In this role, you'll support the delivery of technical digital analytics projects, helping clients make better use of their data and improve digital performance.

You'll work across end-to-end analytics solutions for leading brands including MECCA, Lotto NZ and Wesfarmers. Working hands-on with Google Analytics and Google Tag Manager, you'll design, implement and optimise best-in-class tracking and measurement ecosystems. You'll play an important role in shaping how our clients measure, understand and grow their digital performance.

Key Responsibilities:

• Support the delivery of large-scale web and app digital analytics projects across consulting, implementation, QA, reporting, analysis, support and client workshops.
• Provide consulting across Google Analytics, Google Tag Manager and Looker Studio.
• Contribute the conception and implementation of new tracking and measurement solutions.
• Share knowledge with ease in training courses and workshops.
• Manage client communication and ensure they can always contact you with their technical questions.
• Collaborate directly with the Google Marketing Platform team across Australia, APAC and other regions.
• Plan, manage and prioritise the timely delivery of digital analytics solutions.

We’re looking for someone who has:

• At least 18 months’ experience in a digital analytics, marketing technology or similar role, either agency or client-side.
• A foundational understanding of the Google Marketing Platform and Google Cloud Platform.
• Exposure to Google Marketing Platform products, such as Google Analytics 360, Campaign Manager, Display & Video 360 and Search Ads 360.
• A genuine interest in Google Analytics and its capabilities across both reporting and technical implementation.
• A passion for data and technology, with a curious and solutions-focused approach to problem-solving.
• A strong focus on delivering value for clients and a willingness to take ownership of tasks and projects.
• GAIQ certification or equivalent Google Analytics certification is highly desirable.
• Some experience with project coordination or management, with the confidence and enthusiasm to take on increasing responsibility.
• Strong communication skills and the ability to work collaboratively with clients and internal teams.

Additional Information

TRKKN is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.