Senior Digital Analytics: Personalization & Data Strategy

The Lottery Corporation; City of Brisbane; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Learning & development platform

Employee volunteering & charity data

Inclusive culture & diversity program

Career progression & internal mobility

Supportive team environment

Job summary

The Lottery Corporation is seeking a Senior Digital Analytics Manager to lead the strategy, governance and delivery of digital analytics across web and app platforms. You will turn customer behaviour into actionable insights to drive performance and oversee the Adobe ecosystem for trusted reporting and activation.

You will define analytics strategy, build a high-performing team and collaborate with stakeholders to optimise experiences and outcomes across our platforms.

Qualifications

• 5+ years' experience in digital analytics or personalisation in a digital environment.
• Proven leadership of analytics teams and delivery excellence.
• Strong expertise across Adobe Analytics, Google Analytics, CDP platforms, and MarTech.
• Ability to translate data into actionable insights and business outcomes.
• Excellent stakeholder management across technical and non-technical audiences.

Responsibilities

• Lead the end-to-end digital analytics and data function across web and app experiences.
• Define the analytics strategy, frameworks and roadmap aligned to business objectives.
• Coach and develop a high-performing analytics team and ensure operational excellence.
• Oversee the Adobe ecosystem for trusted data, reporting and audience activation.

Skills

Digital analytics

Team leadership

Adobe Analytics

Google Analytics

A/B testing

Personalisation

MarTech platforms

Tools

CDP platforms

A/B testing tools

MarTech platforms

Job description

The Lottery Corporation is seeking a Senior Digital Analytics Manager to lead the strategy, governance and delivery of digital analytics across web and app platforms. You will turn customer behaviour into actionable insights to drive performance and oversee the Adobe ecosystem for trusted reporting and activation.

You will define analytics strategy, build a high-performing team and collaborate with stakeholders to optimise experiences and outcomes across our platforms.