Digital Activation Specialist - MediaHub

Omnicom Media Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Mediahub Sydney is seeking a Digital Activation Specialist to plan, activate and optimise Perform.ance channels across Social & Search. You will partner with clients to deliver standout day-to-day service, strategic planning and execution that drives client objectives.

You will work with Meta Ads Manager, Google Ads, TikTok Ads Manager and other platforms, build campaigns, optimise delivery, analyse performance and report insights to the team.

Qualifications

• Experience in planning and activation of paid social and search campaigns.
• Strong data-driven mindset with ability to optimise campaigns.
• Excellent communication and presentation skills.

Responsibilities

• Campaign Implementation: set up across Paid Social and Search with the Client Services team.
• Write responsive ad copy and create assets following brand guidelines.
• Configure targeting (locations, languages, audiences, devices).
• Set up and QA Performance Max, Shopping campaigns and product feeds.
• Generate and deliver performance reports and insights to clients and internal teams.

Skills

Campaign management

Keyword research

Ad copywriting

Analytics

Client communication

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

Digital Activation Specialist - MediaHub

In today's media landscape, it's easy to get lost in a sea of data and technology, becoming a passenger in a race to the bottom. At Mediahub, we refuse to simply follow; we actively shape the industry. We are the pilots of data and tech, navigating the way forward and leveraging its power to our advantage, not the other way around. We reject mindless media, the endless button-pushing and rinse-and-repeat tactics that lack deep insight and strategic thinking. Instead, we champion mindful media, combining cutting-edge technology with our unparalleled talent, capabilities, and human craft to solve our clients' business problems, challenge their assumptions, and drive meaningful growth. We see what others miss, move fast, adapt faster, and make media work harder, ensuring our clients not only keep pace but soar ahead of the competition.

At Mediahub, we are: “More Pilot, Less Auto”.

Who we're looking for:

We're looking for someone who is naturally inquisitive and always asks ‘Why'. You want a job where you will be challenged and always have the next opportunity in your sights. You hate the idea of being another cog in a machine, you want to work in a dynamic environment where you can learn, grow and do great work.

The Digital Specialist (Search & Social) at Mediahub Sydney is responsible for the planning, activation and optimisation of Perform.ance channels including Social & Search. As a key point person for our global and local clients, the Digital Specialist will ensure they are delivering outstanding day-to-day service and industry leading strategy, planning and execution - engineering outcomes that directly drive their business and achieve their objectives.

Reporting into the Head of Digital, you will be expected to have a deep understanding and excellent working knowledge of the key Social and Search tech platform.s we use; Meta Ads Manager, Google Ads, TikTok Ads Manager, Pinterest Ads Manager; Search Ads 360 is a bonus.

The role covers all aspects of Social & Search strategy and implementation. On a day-to-day basis your work will be actively building campaigns within the platform.s and optimising to ensure successful delivery. You are constantly analysing effectiveness and reporting to the internal team on perform.ance & insights.

Overall, you are passionate about the broader media industry and will be a key part of the growing Mediahub digital team. You enjoy working in a team environment and collaborating with others to solve problems and deliver great work.

You are globally curious and inspired by uncovering new insights and trends that drive better work. You are proud of what you do and thrive on the chance to be a hero for your clients and your colleagues, but you're also not shy about getting excited over a great spreadsheet, well developed dashboard report or really smart data driven audience targeting framework.

Key Responsibilities

Campaign Implementation (40%)

• Work directly with internal Client Services team on all elements related to the campaign set up across Paid Social and Search.
• Ensure all campaign requirements are correctly implemented & setup in Social & Search consoles.
• Complete keyword research and build campaigns, ad groups and keyword lists from the brief and media plan
• Write responsive search ad copy, headlines and des.criptions to brand and compliance guidelines
• Set up ad assets (sitelinks, callouts, structured snippets, images, call and location assets)
• Configure targeting: locations, languages, audiences, devices and ad scheduling
• Set up or QA Perform.ance Max and Shopping campaigns, including asset groups and product feed checks
• Generate and distribute pixels for Social & Search as required.
• Track, measure and analyse early post launch campaign activities and resolve delivery and perform.ance problems related to set up and technical issues.
• Use buying platform.s data for daily statistical analysis regarding pacing andperform.ance of your campaigns.
• Ensure campaign pacing status is communicated to your Client Service team.
• Action any relevant optimisations daily to ensure strong campaign perform.ance against client KPIs.
• Review search term reports and add negative keywords
• Generate and deliver client perform.ance reports.
• Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
• Optimise campaigns leveraging the optimisation dashboard & providing feedback to Business Intelligence on improved features & data visualisation.
• Managing bespoke client reporting dashboards developed by Business Intelligence & ensuring complete data integrity.
• Provide recommendations to your Client Services team for use in brief responses.
• Present industry updates and campaign optimisations to the Mediahub Team.

Professional Expectations

• Be on time for, and professional in, everything you do, be that meeting a client; delivering to timescales; actively participating, using the right tone; protecting the client's inform.ation/IP or Mediahub's
• Be an excellent communicator and presenter in all form.s (in-person, email, over the phone)
• Be passionate about media and communications

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