Digital Partnerships Executive

Omnicommediagroup; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Omnicommediagroup seeks a Digital Partnerships Executive to own end-to-end management of digital media campaigns across programmatic, social and search channels. You will act as activation specialist and trusted client contact, ensuring campaigns are strategically sound, technically accurate and operationally excellent.

The role requires strong platform expertise, stakeholder management, analytical thinking and campaign management skills to optimise performance for the Australian Government team.

Qualifications

• Strong platform expertise across DV360, Meta, Google Ads and The Trade Desk.
• Stakeholder management with client-facing delivery.
• Analytical thinking applied to campaign optimisation and performance.

Responsibilities

• Serve as the primary digital contact across assigned portfolios.
• Provide clear advice on digital channels, optimisation and campaign performance.
• Translate technical recommendations into client-friendly language.

Skills

Campaign management

Stakeholder management

Analytical thinking

Digital activation

Platform expertise

Tools

DV360

Meta

Google Ads

The Trade Desk

Job description

As a Digital Partnerships Executive, you'll own the end to end management of digital media campaigns across assigned portfolios, focusing on programmatic, social and search channels.

You'll act as both a digital activation specialist and trusted client contact, ensuring campaigns are strategically sound, technically accurate and operationally excellent.

This role requires strong platform expertise, stakeholder management, analytical thinking and campaign management skills.

You'll be expected to provide clear recommendations, optimise campaign performance and contribute to the ongoing success of the Australian Government team.

The Client Leadership & Digital Advice

• Serve as the primary digital contact across assigned portfolios
• Provide clear advice on digital channels, optimisation and campaign performance
• Translate technical recommendations into client-friendly language
• Support client decision making through strong digital expertise
• Manage timelines, deliverables and stakeholder expectations
• Build trust through responsiveness and reliability

The Digital Strategy & Planning

• Develop digital responses aligned to client objectives
• Recommend the best mix of programmatic, social and search solutions
• Ensure digital plans support recruitment and awareness objectives
• Connect performance outcomes to communication goals
• Support integrated campaign planning across the team
• Bring a performance focused lens to recommendations

The Campaign Activation & Platform Management

• Manage campaign setup across DV360, Meta, Google Ads and The Trade Desk
• Maintain platform accuracy and implementation standards
• Manage ad technology relationships where required
• Ensure brand safety and governance requirements are followed
• Monitor campaign delivery and implementation quality
• Deliver campaigns with precision and consistency

The Campaign Performance & Optimisation

• Monitor delivery, pacing and campaign health
• Identify optimisation opportunities and performance improvements
• Adjust campaigns based on data and platform insights
• Improve effectiveness through ongoing optimisation
• Ensure campaigns remain aligned with KPIs
• Deliver better business outcomes through continuous improvement

The Reporting & Insights

• Deliver live reports, post campaign reviews and performance summaries
• Analyse campaign results and identify meaningful insights
• Translate data into actionable recommendations
• Present findings clearly when required
• Ensure reporting is accurate, timely and relevant
• Contribute to stronger future campaign performance

The Financial Operations & Governance

• Maintain accurate budget pacing and spend management
• Support media plan actualisation and monthly reconciliations
• Ensure platform spend aligns with approved budgets
• Maintain accuracy across financial systems and documentation
• Follow Australian Government governance requirements
• Ensure compliance with reporting and SMD standards

The Stakeholder Collaboration & Team Integration

• Work closely with Associate Directors, Managers and specialist teams
• Support collaboration across planning, reporting and activation functions
• Maintain strong relationships with technology and media partners
• Ensure smooth communication between stakeholders
• Contribute positively to team culture
• Help strengthen integrated campaign delivery

The Platform Expertise & Capability Development

• Build expertise across key digital platforms
• Maintain relevant platform certifications
• Stay informed on product updates and new features
• Share learning and best practice across the team
• Develop stronger technical and analytical capability
• Continue building your digital media expertise

The Growth Mindset

• Stay curious about technology, media and consumer behaviour
• Seek ways to improve campaign effectiveness
• Embrace innovation and testing opportunities
• Learn from campaign successes and failures
• Apply feedback quickly and consistently
• Build capability through continuous development

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