Destination Marketing Partner

Mid-Western Regional Council; Mudgee; On-site; AUD 93,000 - 104,000; Full time

Benefits offered by this job

Flexible working hours

Work-from-home opportunities

Job summary

Mid-Western Regional Council in Mudgee, NSW seeks a Destination Marketing Partner to lead the Destination Marketing Plan and coordinate regional marketing across TV, radio, digital, social and print. You will collaborate with agencies, partners and local tourism operators to grow visitation, strengthen the brand, and optimise campaigns while managing budgets and performance.

This full-time role requires tertiary qualifications in business/marketing and at least five years in government or

Qualifications

• Tertiary qualifications in business, tourism, marketing, communications or a related field.
• Minimum 5 years’ experience in or with local/state government, specifically tourism or destination marketing organisations.
• Experience developing and implementing strategic marketing plans and budgets.
• Experience overseeing marketing deliverables for cooperative and partner activity.
• Experience managing multiple agencies, contractors and creative freelancers across owned, earned and paid marketing activity.

Responsibilities

• Lead the delivery of the Destination Marketing Plan and contribute to strategic destination planning.
• Develop and oversee integrated marketing campaigns across paid, owned and earned channels.
• Manage agencies, contractors, creative partners and media relationships to deliver marketing activity.
• Build and manage brand partnerships that strengthen the Mudgee Region's position.
• Oversee Mudgee Region Tourism's websites, social media, magazine, content and public relations activity.
• Manage campaign budgets and optimise marketing investment across TV, radio, digital, social and print.
• Monitor visitor trends, consumer behaviour, data and performance to inform future marketing.
• Lead destination activations, events and media/familiarisation activity with regional, state and national tourism organisations.

Education

Tertiary qualifications in business, tourism, marketing, communications or related field

Tools

Media planning tools

Job description

Location: Mudgee

Department: Executive

Employment type: Full-Time

Work Arrangement: On-site

Destination Marketing Partner

Mid-Western Regional Council | Mudgee, NSW
Full-Time | 35 hours per week | RDO every 4 weeks

Help shape the future of the Mudgee Region visitor economy.

The Destination Marketing Partner is a strategic role responsible for leading the delivery of the Destination Marketing Plan. This role plays a key part in strengthening and future-proofing the Mudgee Region visitor economy by creating opportunities for visitors to engage with the region while driving awareness, desirability and consideration.

This position provides leadership and expert delivery across strategic destination marketing, brand and tactical marketing activity. The role is responsible for positioning the Mudgee Region as a desirable destination through integrated owned, earned and paid marketing activity.

Mudgee Region Tourism, a brand of Mid-Western Regional Council is responsible for the protection, progression and promotion of the destination experiences that make the region a desirable place to live, work and visit. Mid-Western Regional Council is committed to growing the region in a sustainably, ensuring the experiences, investment and infrastructure that contribute to the visitor economy also benefit the community we serve.

You will:

Lead the delivery of the Destination Marketing Plan and contribute to strategic destination planning.

Develop and oversee integrated marketing campaigns across paid, owned and earned channels.

Manage agencies, contractors, creative partners and media relationships to deliver marketing activity.

Build and manage brand partnerships that strengthen the Mudgee Region's position.

Oversee Mudgee Region Tourism's websites, social media, magazine, content and public relations activity.

Manage campaign budgets and optimise marketing investment across TV, radio, digital, social and print.

Monitor visitor trends, consumer behaviour, data and performance to inform future marketing.

Lead destination activations, events and media/familiarisation activity, including collaboration with regional, state and national tourism organisations.

About you

To be successful in this role, you will have:

Tertiary qualifications in business, tourism, marketing, communications or a related field.

A minimum of 5 years’ demonstrated experience working in or with local/state government, specifically local/regional tourism organisations or destination marketing organisations.

Demonstrated experience developing and implementing strategic marketing plans and budgets.

Experience overseeing marketing deliverables for cooperative and partner activity.

Experience managing multiple agencies, contractors and creative freelancers across owned, earned and paid marketing activity.

A strong understanding and connection to the local tourism environment and broader tourism sector.

The ability to anticipate emerging industry trends, identify opportunities and implement innovative approaches.

A current Class C Drivers Licence and the ability to travel within and outside the region.

This role requires a satisfactory Nationally Coordinated Criminal History Check prior to commencing.

What we offer

Full-time employment working 35 hours per week with one RDO every 4 weeks

Contribute to the growth and success of one of regional Australia's most vibrant tourism destinations

Join a small, high-performing team that delivers significant outcomes for the region

Work closely with local tourism operators, industry organisations and key stakeholders

Coordinate industry events, workshops and engagement initiatives that make a real impact

Flexible working hours and work-from-home opportunities

Experience the outstanding lifestyle, food, wine and community that our region is renowned for

The salary range being offered for this full-time position is $3,561.40 - $4,008.40 gross per fortnight plus superannuation which equates to an annual salary of $92,596.40 - $104,218.40 gross plus superannuation (dependent on skills, qualifications and experience).

Working Arrangements

This position is primarily performed in an office environment, with travel to various locations within and outside the region. This position generally works standard business hours of 9:00am to 5:00pm. From time to time, you'll be required to work outside these hours, including early mornings, evenings and nights, to support industry events, stakeholder engagement activities and Council initiatives.

Occasional weekend work and travel may also be required within the region, as well as to key visitor markets including Sydney, Newcastle and the Central Coast.

Interstate travel may also be required for industry conferences, learning and development opportunities and tourism summits.

About Mudgee:

The Mudgee Region is blessed with outstanding tourist delights, investment opportunities and lifestyle attractions, all just 3.5 hours from Sydney. Add to this breathtaking natural beauty, fine wine, locally grown produce and a real community with heart and soul; it's a perfect lifestyle envied by others. What's more, Mudgee has been named the top NSW tourism town - two years running!

Ready to Make an Impact?

If you're ready to bring your marketing expertise, industry connections and passion for tourism to a destination with big potential, we'd love to hear from you..Join Mid-Western Regional Council and help tell the story of the Region and give more people a reason to come and experience it for themselves.