Regional Destination Marketing Lead – Mudgee

Mid-Western Regional Council; Mudgee; On-site; AUD 93,000 - 104,000; Full time

Benefits offered by this job

Flexible working hours

Work-from-home opportunities

Job summary

Mid-Western Regional Council in Mudgee, NSW seeks a Destination Marketing Partner to lead the Destination Marketing Plan and coordinate regional marketing across TV, radio, digital, social and print. You will collaborate with agencies, partners and local tourism operators to grow visitation, strengthen the brand, and optimise campaigns while managing budgets and performance.

This full-time role requires tertiary qualifications in business/marketing and at least five years in government or

Qualifications

• Tertiary qualifications in business, tourism, marketing, communications or a related field.
• Minimum 5 years’ experience in or with local/state government, specifically tourism or destination marketing organisations.
• Experience developing and implementing strategic marketing plans and budgets.
• Experience overseeing marketing deliverables for cooperative and partner activity.
• Experience managing multiple agencies, contractors and creative freelancers across owned, earned and paid marketing activity.

Responsibilities

• Lead the delivery of the Destination Marketing Plan and contribute to strategic destination planning.
• Develop and oversee integrated marketing campaigns across paid, owned and earned channels.
• Manage agencies, contractors, creative partners and media relationships to deliver marketing activity.
• Build and manage brand partnerships that strengthen the Mudgee Region's position.
• Oversee Mudgee Region Tourism's websites, social media, magazine, content and public relations activity.
• Manage campaign budgets and optimise marketing investment across TV, radio, digital, social and print.
• Monitor visitor trends, consumer behaviour, data and performance to inform future marketing.
• Lead destination activations, events and media/familiarisation activity with regional, state and national tourism organisations.

Education

Tertiary qualifications in business, tourism, marketing, communications or related field

Tools

Media planning tools

Job description

Mid-Western Regional Council in Mudgee, NSW seeks a Destination Marketing Partner to lead the Destination Marketing Plan and coordinate regional marketing across TV, radio, digital, social and print. You will collaborate with agencies, partners and local tourism operators to grow visitation, strengthen the brand, and optimise campaigns while managing budgets and performance.

This full-time role requires tertiary qualifications in business/marketing and at least five years in government or