Demand Generation Manager: Lead Multi-Channel Growth & Impact

Lever, Inc.; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Macquarie Telecom is seeking a high-energy Demand Generation Manager to shape go-to-market activity and drive revenue-focused campaigns across sales, channel and product.

You will lead end-to-end multi-channel campaigns, collaborate with Sales to ensure qualified leads, and leverage AI-powered marketing tools to optimize performance in a fast-paced environment. Strong experience in B2B tech and MSP/telecom is preferred.

Qualifications

• Hands-on experience in demand & lead generation in B2B tech/telecom or MSPs.
• Experience delivering end-to-end campaigns from concept to execution.
• Strong collaboration with sales and channel teams to drive outcomes.

Responsibilities

• Develop and execute demand generation strategies to drive growth and pipeline.
• Lead end-to-end multi-channel campaigns including ABM, events, and digital channels.
• Collaborate with Sales, Channel, Product to align campaigns with business goals.
• Plan campaign kick-offs and go-to-market activities with timing and audience segmentation insights.
• Ensure seamless lead handoff and clarity on qualification criteria.
• Support use of Salesforce to track, attribute, and action campaigns.

Skills

Demand generation

Campaign management

ABM marketing

Sales alignment

Multi-channel marketing

Lead nurturing

Tools

Salesforce

Pardot

Marketing automation

Job description

Macquarie Telecom is seeking a high-energy Demand Generation Manager to shape go-to-market activity and drive revenue-focused campaigns across sales, channel and product.

You will lead end-to-end multi-channel campaigns, collaborate with Sales to ensure qualified leads, and leverage AI-powered marketing tools to optimize performance in a fast-paced environment. Strong experience in B2B tech and MSP/telecom is preferred.