Demand Generation Manager

Lever, Inc.; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Macquarie Telecom is seeking a high-energy Demand Generation Manager to shape go-to-market activity and drive revenue-focused campaigns across sales, channel and product.

You will lead end-to-end multi-channel campaigns, collaborate with Sales to ensure qualified leads, and leverage AI-powered marketing tools to optimize performance in a fast-paced environment. Strong experience in B2B tech and MSP/telecom is preferred.

Qualifications

• Hands-on experience in demand & lead generation in B2B tech/telecom or MSPs.
• Experience delivering end-to-end campaigns from concept to execution.
• Strong collaboration with sales and channel teams to drive outcomes.

Responsibilities

• Develop and execute demand generation strategies to drive growth and pipeline.
• Lead end-to-end multi-channel campaigns including ABM, events, and digital channels.
• Collaborate with Sales, Channel, Product to align campaigns with business goals.
• Plan campaign kick-offs and go-to-market activities with timing and audience segmentation insights.
• Ensure seamless lead handoff and clarity on qualification criteria.
• Support use of Salesforce to track, attribute, and action campaigns.

Skills

Demand generation

Campaign management

ABM marketing

Sales alignment

Multi-channel marketing

Lead nurturing

Tools

Salesforce

Pardot

Marketing automation

Job description

About Us

There’s something special about working for a company like Macquarie Telecom. We’re not the biggest in the industry, where you’re just a number. We’re not tiny enough that you’ve never heard of us. We’re in that sweet spot where we’re strong enough to punch above our weight. And we definitely do! Because of this, you have the opportunity to make a difference.

The Opportunity

We are looking for a high-energy, impact-focused Demand Generation Manager to join our high-performing team during a period of strong growth and opportunity.

You will shape go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue-focused campaigns, with the autonomy to introduce new ideas and leverage AI-powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.
The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.

Youwill be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.

What You'll Be Doing

• Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
• Reporting directly to a Group Executive
• Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
• Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
• Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
• Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
• Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
• Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.

About You

• Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSPs customers.
• Experience building and driving campaigns end-to-end from concept to execution.
• Strong commercial acumen and proven experience working closely with the sales team.
• Experience generating sales qualified leads not just marketing leads.
• Experience in customer engagement, retention and/or lifecycle management roles.
• Experience working with marketing automation platforms such as Pardot or Salesforce.
• Product marketing experience.
• Self-driven and a team player.
• Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
• Experience with NPS program is desirable.

If this sounds like your next opportunity to make an impact-