Demand Generation Manager

Martian Logic; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Martian Logic Pty, an Australian HR SaaS platform, is seeking a senior marketing leader to own demand generation strategy and execution for a growing B2B organization. You will drive MQLs and SQLs, manage a multi-channel campaign team, and partner with sales to ensure seamless pipeline handoffs and revenue alignment.

You will optimize events, website, paid social, EDMs and ABM, mentor a Field Marketing Manager and a specialist, and provide full-funnel reporting with multi-touch attribution.

Qualifications

• Proven experience leading demand generation and team members in B2B SaaS.
• Track record of generating discovery calls and booked software demos.
• Proficiency with marketing automation platforms (HubSpot/Marketo).
• Experience across multi-channel campaigns: events, paid social, EDMs, and ABM.

Responsibilities

• Own demand generation strategy and execution to meet growth targets.
• Lead and mentor a marketing execution team across channels.
• Collaborate with sales for seamless pipeline handoffs and revenue alignment.
• Optimize lead-to-demo conversion and track KPI performance.

Skills

Demand generation

Team leadership

Multi-channel campaigns

CRM management

Marketing automation

Copywriting

Content strategy

HubSpot/Marketo

Analytics & attribution

Sales alignment

Education

Bachelor's degree in Marketing, Business, Communications, or equivalent

Tools

HubSpot

Marketo

Google Analytics

Job description

Martian Logic is an Australian HR SaaS platform, we sell into aged care, NDIS, and non-government schools. In these sectors relationships, peer trust and community reputation move deals far more than advertising ever will.

We're growing, with a marketing motion built around ten sponsored industry events a year, a growing webinar program, and a lean paid media budget. You will own pipeline across all channels, treat our event calendar, online presence, socials and partner ecosystem as your primary channels, and use the paid media budget as an accelerant to grow our audience, engagement and pipeline.

About the Role

You will own demand generation strategy and execution for a growing B2B SaaS company. You will drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) to meet company growth targets, manage a team delivering multi-channel campaigns, and partner closely with the sales team to ensure seamless pipeline handoffs and revenue alignment.

Your Responsibilities

• Own and optimise lead and pipeline generation targets across MQLs and SQLs
• Lead and mentor a marketing execution team, including a Field Marketing Manager and Senior Technical Support/Creative specialist
• Evaluate and prioritise acquisition channels (events, website optimisation, paid social, EDMs, ABM) to maximise ROI
• Partner with the Sales Manager and revenue team to ensure CRM hygiene, quality segmentation, and coordinated campaigns
• Optimise website conversion funnels and digital journey touchpoints to improve visitor-to-demo conversion rates
• Track, analyse and report on lead generation KPIs, channel CAC, and campaign performance

What We're Looking For

• Proven experience leading demand generation and team members in B2B SaaS
• Demonstrated success generating discovery calls and booked software demonstrations
• Proficiency with marketing automation platforms (HubSpot/Marketo)
• Experience across multi-channel campaigns: events, paid social, EDMs, and ABM
• Strong copywriting and content strategy skills
• Full-funnel reporting and multi-touch attribution analysis capability
• Proven ability to collaborate with sales leadership on CRM management and pipeline tracking
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
• HubSpot Inbound or Marketing Automation certification
• Google Analytics or Digital Marketing certification

Why this role

You'll have a genuinely rare mandate: a real pipeline number to own, an events and partner ecosystem already in motion to work with, and the seniority to shape the demand strategy rather than execute someone else's plan. You'll partner closely with a Field Marketing Manager who owns event and webinar execution while you own the strategy, targeting and follow-through that turns their programs into pipeline.