Data Strategy Director — AI-Driven Growth, Work Anywhere

Digitas Australia; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wholeself program

Liberté flexible work approach

Global Marcel access (AI platform)

Learning & development (15,000+ online

Career Conversations program

Diversity & Inclusion initiatives

Birthday leave & extended leave after

Job summary

Digitas Australia is seeking a Data Strategy Director to unlock growth through deeper customer understanding, smarter decision-making and more connected experiences in Sydney. You will lead CRM, loyalty and data strategy across complex campaigns, translating data into strategic recommendations and measuring business impact.

You'll collaborate with client teams across data, tech, media and creative, shaping customer journeys, defining measurement frameworks and exploring AI-enabled opportunities

Qualifications

• Experience driving customer strategy, CRM, loyalty and analytics.
• Ability to translate data into actionable, executive-ready recommendations.
• Experience shaping measurement frameworks and growth opportunities.

Responsibilities

• Lead customer, CRM and loyalty strategy across complex business challenges.
• Translate data into clear strategic recommendations and opportunities.
• Design measurement frameworks and performance reporting with business impact.
• Mentor analysts and collaborate with cross-functional teams across data, tech and marketing.

Skills

Customer strategy

CRM

Loyalty

Customer analytics

Marketing effectiveness

Data storytelling

Stakeholder management

AI in customer intelligence

Tools

Google Analytics 4

Power BI

Tableau

CRM platforms

Customer Data Platforms

SQL

Job description

Digitas Australia is seeking a Data Strategy Director to unlock growth through deeper customer understanding, smarter decision-making and more connected experiences in Sydney. You will lead CRM, loyalty and data strategy across complex campaigns, translating data into strategic recommendations and measuring business impact.

You'll collaborate with client teams across data, tech, media and creative, shaping customer journeys, defining measurement frameworks and exploring AI-enabled opportunities