Data Strategy Director: Lead CRM, Personalization & Growth

Digitas Australia; Brisbane; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI platform

Marcel Classes learning programs

Career Conversations program

Diversity and Inclusion programs

Birthday leave

Job summary

Digitas Australia is seeking a Data Strategy Director to drive growth by turning customer data into actionable business decisions. You will lead CRM, loyalty and analytics initiatives, shaping journeys, measurement and opportunities across multiple channels.

You will partner with clients and multidisciplinary teams to translate data into strategic recommendations, build scalable models, and mentor analysts while pursuing innovative AI-driven insights that unlock value for clients and the agency.

Qualifications

• Experience in customer strategy, CRM, loyalty, analytics or marketing effectiveness.
• Expertise in segmentation, lifecycle, personalisation and value optimisation.
• Experience delivering data-led recommendations to executives.

Responsibilities

• Lead customer, CRM and loyalty strategy across complex challenges.
• Translate data into clear strategic recommendations.
• Design measurement, experiments and reporting with business impact.
• Guide audience segmentation and lifecycle strategies.
• Collaborate with data, tech, media, creative and experience teams.
• Present data-led narratives to senior stakeholders.
• Identify AI and data opportunities for innovation.
• Mentor analysts and foster curiosity and collaboration.

Skills

Customer strategy

CRM & loyalty

Data storytelling

Stakeholder management

AI in marketing

Tools

Google Analytics 4

Power BI

Tableau

CRM platforms

Customer Data Platforms

SQL

Job description

Digitas Australia is seeking a Data Strategy Director to drive growth by turning customer data into actionable business decisions. You will lead CRM, loyalty and analytics initiatives, shaping journeys, measurement and opportunities across multiple channels.

You will partner with clients and multidisciplinary teams to translate data into strategic recommendations, build scalable models, and mentor analysts while pursuing innovative AI-driven insights that unlock value for clients and the agency.