Data-Driven Marketing Specialist - Sydney

Geely Auto Australia; Sydney; On-site; AUD 80,000 - 110,000; Full time

Job summary

Geely Auto Australia in Sydney is seeking a data-driven Digital Marketing Specialist to join our growing team. You will build, run, and measure campaigns across paid channels to grow the brand locally.

Split between ad operations, email lifecycle, and analytics, you will optimize spend, craft compelling copy, and ensure content is SEO-friendly. Proficiency with GA4, GTM, and a headless CMS like Storyblok is a plus.

Qualifications

• 2–4 years of hands-on experience in a digital marketing or performance marketing role.
• Proven experience managing budgets and driving leads/sales within Meta Ads Manager and Google Ads.
• Strong working knowledge of CRM platforms, GA4, and GTM.
• Excellent copywriting and AI fluency; ability to write high-converting copy.
• Experience with a modern headless CMS like Storyblok or similar.
• Organised and able to manage multiple campaign deadlines.

Responsibilities

• Launch paid ad campaigns across Meta Ads Manager (Facebook/Instagram), Google Ads, and TikTok.
• Build, schedule, and send engaging EDMs and newsletters.
• Group our customers by habits and interests for targeted messages and lifecycle journeys.
• Update website content via CMS and optimise for SEO.

Skills

Digital marketing

Paid ads mastery

CRM expertise

GA4 & GTM

Copywriting & AI

CMS familiarity

Organised

Tools

GA4

GTM

Storyblok

SEO tools

Job description

Geely Auto Australia in Sydney is seeking a data-driven Digital Marketing Specialist to join our growing team. You will build, run, and measure campaigns across paid channels to grow the brand locally.

Split between ad operations, email lifecycle, and analytics, you will optimize spend, craft compelling copy, and ensure content is SEO-friendly. Proficiency with GA4, GTM, and a headless CMS like Storyblok is a plus.