Customer Insights Lead: Data-Driven Growth

DECJUBA; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

DECJUBA, an Australian fashion brand, is looking for a Data Analyst who can turn complexity into clarity across customer, digital, retail, product and marketing data.

Join our team to build dashboards and actionable insights that inform strategy, improve the customer journey and drive smarter decisions across channels.

You will use SQL and Excel to analyse large datasets, create visualisations with Tableau or similar, and partner with CRM and Loyalty to enhance segmentation and ROI.

Qualifications

• Advanced SQL and Excel skills with experience handling large data sets.
• Experience turning raw data into actionable insights and recommendations.
• Experience with web analytics tools like Google Analytics and understanding of digital customer behaviour.
• Experience building clear data visualisations using Tableau, QlikView, Klipfolio or similar.
• Exposure to customer and marketing analytics including segmentation, ROI and lifetime value.

Responsibilities

• Partner with multiple teams to translate business questions into meaningful analysis.
• Translate data into clear insights and present recommendations to stakeholders.
• Build and maintain dashboards and reporting for customer, digital and commercial performance.
• Analyse website behaviour, traffic, conversion and customer journeys to improve digital experience.
• Segment customer data to understand behaviour across channels and cohorts.
• Analyse customer feedback and NPS to identify trends and actions.
• Collaborate with CRM and Loyalty to improve segmentation and personalised journeys.
• Develop models and analyses for lifetime value, propensity and campaign performance.
• Support test-and-learn initiatives with data sets and measurement approaches.
• Enhance reporting tools and data communication across the business.

Skills

SQL

Excel

Web analytics

Data visualization

CRM & loyalty data

Klaviyo

Commercial acumen

Communication skills

Tools

Google Analytics

Tableau

QlikView

Klipfolio

AP21

Job description

DECJUBA, an Australian fashion brand, is looking for a Data Analyst who can turn complexity into clarity across customer, digital, retail, product and marketing data.

Join our team to build dashboards and actionable insights that inform strategy, improve the customer journey and drive smarter decisions across channels.

You will use SQL and Excel to analyse large datasets, create visualisations with Tableau or similar, and partner with CRM and Loyalty to enhance segmentation and ROI.