ANZ CRM Lead: Lifecycle & Omnichannel Campaigns

BP PLC; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Learning opportunities

Diversity & inclusion

Job summary

BP PLC is seeking a CRM Manager for ANZ to drive CRM strategy and own execution across email, app, push, and multi-channel campaigns for B2B and B2C audiences. You will work within a global CRM framework, collaborating with the Hub and local teams to ensure campaigns are data-driven and locally relevant.

The role focuses on analysing customer data, crafting core journeys, and delivering omnichannel campaigns to enhance retention and lifetime value, with a hybrid office/remote working arrangement

Qualifications

• Experience developing and delivering CRM strategies in global or matrix organisations.
• Strong understanding of customer lifecycle, automated and personalised campaigns.
• Proven ability to translate data insights into actionable campaigns.

Responsibilities

• Develop and execute CRM journeys across email, app, push and other channels.
• Coordinate campaigns across local markets and global frameworks.
• Identify CRM tools and approaches to improve engagement and performance.
• Shape personalisation roadmaps for CRM activity.
• Measure performance and continuously improve campaigns.

Skills

CRM strategy

Campaign automation

Salesforce

MarTech platforms

Stakeholder management

Data analytics

Project management

Communication

Tools

Salesforce CRM

Job description

BP PLC is seeking a CRM Manager for ANZ to drive CRM strategy and own execution across email, app, push, and multi-channel campaigns for B2B and B2C audiences. You will work within a global CRM framework, collaborating with the Hub and local teams to ensure campaigns are data-driven and locally relevant.

The role focuses on analysing customer data, crafting core journeys, and delivering omnichannel campaigns to enhance retention and lifetime value, with a hybrid office/remote working arrangement