CRM Specialist

KICK; City of Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

1 in 3 promotions

Competitive pay and bonus

Parental leave

Parental return program

Employee assistance program

Office perks: free coffee

Company events

Job summary

KICK in Melbourne is looking for a CRM/Email Marketing professional to own execution across copywriting, translations, design assets, proofreading, and ongoing A/B testing to engage a global audience.

You will work with Content and Visual Design teams to produce on-brand communications, coordinate translations for Spanish, Portuguese, Japanese and Arabic users, and optimize campaigns across email and push notifications.

Qualifications

• 3+ years experience using CRM or customer engagement software.
• Delivered marketing communications from initial brief through to quality assurance and send.
• Produced clear, engaging and accurate marketing copy, with strong editing, proofreading, and detail.
• Managed multiple campaigns, deadlines, and stakeholder requests while maintaining a high standard of execution.
• Coordinated effectively with copywriters, translators, designers and other cross-functional stakeholders to deliver campaign requirements on time.
• Use data to inform insights and action.
• Communicate clearly and proactively, particularly when clarifying briefs, managing expectations, and resolving challenges.

Responsibilities

• Plan and prioritise email and push notification calendar to ensure communications are delivered on time.
• Deliver high quality email and push notification campaigns from initial brief through to send, ensuring accuracy and on-brand consistency.
• Write clear and engaging English copy that supports campaign objectives.
• Coordinate translations and localisation with the Content team for Spanish, Portuguese, Japanese, and Arabic users, ensuring copy is supplied and approved on time.
• Brief and manage production of visual assets with the Visual Design team to meet objectives and delivery requirements.
• Proof all copy, translations, links, design assets, audience targeting, and campaign setup before send.
• Conduct continuous A/B testing across copy, subject lines, CTAs, creative, and other variables.
• Monitor and report on performance using delivery volume, open rate, CTR, and conversions.
• Manage marketing requests from stakeholders, clarifying requirements and balancing priorities.
• Maintain campaign records, workflows, and documentation to enable CRM to scale.

Skills

CRM software

Customer engagement

Marketing communications

Copywriting

Translation coordination

Data-driven decisions

Stakeholder management

Editing & proofreading

Tools

CRM platforms

Marketing automation tools

Job description

With exposure to KICK’s user base of more than 110 million people across multiple languages and markets, this role offers a rare opportunity to build hands-on CRM expertise at a scale few other businesses can provide.

What you’ll build with us:

Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing, helping manage the growing volume and complexity of communications required to engage a global audience.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who are we?

Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we're already making waves by partnering with some of the biggest names in streaming!

We’re not just another live streaming platform though - we’re a community of gamers, creators, and fans who are passionate about building something incredible together, and we’re already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 100 million users and recently celebrated 1 billion watch hours, and we are just getting started.

Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike.

The impact you’ll make:

• Plan and prioritise KICK’s email and push notification calendar to ensurecommunications are delivered on time.
• Deliver high quality email and push notification campaigns from initial brief through tosend, ensuring each communication is accurate, on-brand, and free from errors.
• Write clear and engaging English copy that supports campaign objectives.
• Coordinate translations and localisation with the Content team for our Spanish,Portuguese, Japanese, and Arabic users, ensuring all required copy is supplied,reviewed, and approved within agreed timelines.
• Brief and manage the production of visual assets with the Visual Design team, ensuringeach asset meets the communication’s objectives, specifications, and deliveryrequirements.
• Proof all copy, translations, links, design assets, audience targeting, and campaign setupbefore send to maintain a consistently high standard of execution.
• Conduct continuous A/B testing across copy, subject lines, calls to action, creative, andother campaign variables to improve open rates, click-to-open rates, and conversion.
• Monitor and report on email and push notification performance, using delivery volume,open rate, click-to-open rate, and conversion to identify trends and opportunities forimprovement.
• Manage and respond to marketing communication requests from stakeholders acrossKICK, clarifying requirements, setting expectations, and balancing requests againstexisting priorities.
• Maintain clear campaign records, workflows, and documentation that support efficientcollaboration, reduce execution risk, and enable CRM activity to scale with KICK’sgrowing global user base.

Your track record:

• 3+ years experience using CRM or customer engagement software.
• Delivered marketing communications from initial brief through to quality assurance andsend.
• Produced clear, engaging and accurate marketing copy, with strong editing,proofreading, and detail.
• Managed multiple campaigns, deadlines, and stakeholder requests while maintaining ahigh standard of execution.
• Coordinated effectively with copywriters, translators, designers and othercross-functional stakeholders to deliver campaign requirements on time.
• Use data to inform insights and action.
• Communicate clearly and proactively, particularly when clarifying briefs, managingexpectations, and resolving challenges.

Bonus points if you also have:

• Worked in a fast-moving technology company.
• Understand email deliverability, marketing consent, and privacy requirements acrossmultiple markets.
• Experience supporting communications delivered to a large, international customeror user base.

Here are our benefits and perks:

Sharpening your edge

• The ultimate sandbox. Exciting, on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver, you move.

Competitive pay and bonus scheme

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

Other perks

• 18 weeks paid parental leave for primary carers
• Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back
• Access to Employee Assistance Program
• Wednesday massages
• In-house baristas serve you free coffee, fresh juices and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor.
• Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.