CRM Specialist

GamblingCareers.com; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

On-site Melbourne office

Performance bonus up to 20%

Referral bonus

18 weeks parental leave

Parental return support

Employee Assistance Program

Wednesday massages

Free coffee, juice and smoothies

Job summary

KICK, headquartered in Melbourne, is seeking a CRM-focused Marketing Specialist to drive email and push notification campaigns at scale. You will own end-to-end campaigns from brief to send, coordinate translations for multiple languages, and work with design to produce assets while maintaining high-quality, on-brand communications across a global audience.

Your role includes planning and prioritising calendars, analyzing performance data, running continuous testing, and collaborating with

Qualifications

• 3+ years experience using CRM or customer engagement software.
• Delivered marketing communications from brief to QA and send.
• Produced clear, engaging and accurate marketing copy with strong editing.
• Managed multiple campaigns, deadlines, and stakeholder requests.
• Coordinated with copywriters, translators, designers to deliver campaigns on time.
• Used data to inform insights and actions.
• Communicated clearly, especially when clarifying briefs and managing expectations.

Responsibilities

• Plan and prioritise email and push calendar for timely delivery.
• Deliver high quality email and push campaigns from brief to send.
• Write clear, engaging English copy supporting campaign objectives.
• Coordinate translations and localisation for multiple languages.
• Brief and manage production of visual assets with Design team.
• Proof all copy, translations, links and campaign setup before send.
• Conduct A/B testing to improve open rates and conversions.
• Monitor and report on performance using key metrics.

Skills

CRM experience

Campaign management

Marketing copywriting

Editing & proofreading

Job description

Are you ready to get the Easygo Edge?

With exposure to KICK’s user base of more than 110 million people across multiple languages and markets, this role offers a rare opportunity to build hands‑on CRM expertise at a scale few other businesses can provide.

What You’ll Build With Us

Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing, helping manage the growing volume and complexity of communications required to engage a global audience.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who are we?

Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we’re already making waves by partnering with some of the biggest names in streaming! We’re not just another live streaming platform though - we’re a community of gamers, creators, and fans who are passionate about building something incredible together, and we’re already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 100 million users and recently celebrated 1 billion watch hours, and we are just getting started. Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike.

The Impact You’ll Make

• Plan and prioritise KICK’s email and push notification calendar to ensure communications are delivered on time.
• Deliver high quality email and push notification campaigns from initial brief through to send, ensuring each communication is accurate, on-brand, and free from errors.
• Write clear and engaging English copy that supports campaign objectives.
• Coordinate translations and localisation with the Content team for our Spanish, Portuguese, Japanese, and Arabic users, ensuring all required copy is supplied, reviewed, and approved within agreed timelines.
• Brief and manage the production of visual assets with the Visual Design team, ensuring each asset meets the communication’s objectives, specifications, and delivery requirements.
• Proof all copy, translations, links, design assets, audience targeting, and campaign setup before send to maintain a consistently high standard of execution.
• Conduct continuous A/B testing across copy, subject lines, calls to action, creative, and other campaign variables to improve open rates, click-to-open rates, and conversion.
• Monitor and report on email and push notification performance, using delivery volume, open rate, click-to-open rate, and conversion to identify trends and opportunities for improvement.
• Manage and respond to marketing communication requests from stakeholders across KICK, clarifying requirements, setting expectations, and balancing requests against existing priorities.
• Maintain clear campaign records, workflows, and documentation that support efficient collaboration, reduce execution risk, and enable CRM activity to scale with KICK’s growing global user base.

Your Track Record

• 3+ years experience using CRM or customer engagement software.
• Delivered marketing communications from initial brief through to quality assurance and send.
• Produced clear, engaging and accurate marketing copy, with strong editing, proofreading, and detail.
• Managed multiple campaigns, deadlines, and stakeholder requests while maintaining a high standard of execution.
• Coordinated effectively with copywriters, translators, designers and other cross‑functional stakeholders to deliver campaign requirements on time.
• Use data to inform insights and action.
• Communicate clearly and proactively, particularly when clarifying briefs, managing expectations, and resolving challenges.

Bonus Points If You Also Have

• Worked in a fast-moving technology company.
• Understand email deliverability, marketing consent, and privacy requirements across multiple markets.
• Experience supporting communications delivered to a large, international customer or user base.

Here Are Our Benefits And Perks

Sharpening your edge

• The ultimate sandbox. Exciting, on-the-job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver, you move.

Competitive pay and bonus scheme

• Market-synced pay that respects your craft and location.
• Performance-based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.

Other Perks

• 18 weeks paid parental leave for primary carers
• Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back
• Access to Employee Assistance Program
• Wednesday massages
• In-house baristas serve you free coffee, fresh juices and smoothies.
• Daily catered breakfast and regular company-wide events.
• Snack walls and drink fridges on every floor
• Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.

We play fair. We hire fair.

True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.