CRM Specialist

Easygo; City of Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Parental leave

Friday massages

Free coffee & smoothies

Daily catered breakfast

Pool tables & gaming

Friendly, modern office

Job summary

Easygo is seeking a CRM Specialist in Melbourne to own the end-to-end email and push notification lifecycle. You will plan the calendar, craft clear English copy, and coordinate translations across Spanish, Portuguese, Japanese, and Arabic audiences.

You’ll work with design, ensure QA readiness, and drive continuous improvement through AB testing. With 3+ years in CRM, you will collaborate with copywriters, translators, and designers, manage multiple campaigns, and use data to inform actions

Qualifications

• 3+ years experience using CRM or customer engagement software.
• Delivered marketing communications from initial brief through to quality assurance and send.
• Produced clear, engaging and accurate marketing copy, with strong editing, proofreading, and detail.
• Managed multiple campaigns, deadlines, and stakeholder requests while maintaining a high standard of execution.
• Coordinated effectively with copywriters, translators, designers and other cross-functional stakeholders to deliver campaign requirements on time.
• Use data to inform insights and action.
• Communicate clearly and proactively, particularly when clarifying briefs, managing expectations, and resolving challenges.

Responsibilities

• Plan and prioritise KICK’s email and push notification calendar to ensure communications are delivered on time.
• Deliver high quality email and push notification campaigns from initial brief through to send, ensuring each communication is accurate, on-brand, and free from errors.
• Write clear and engaging English copy that supports campaign objectives.
• Coordinate translations and localisation with the Content team for our Spanish, Portuguese, Japanese, and Arabic users, ensuring all required copy is supplied, reviewed, and approved within agreed timelines.
• Brief and manage the production of visual assets with the Visual Design team, ensuring each asset meets the communication’s objectives, specifications, and delivery requirements.
• Proof all copy, translations, links, design assets, audience targeting, and campaign setup before send to maintain a consistently high standard of execution.
• Conduct continuous A/B testing across copy, subject lines, calls to action, creative, and other campaign variables to improve open rates, click-to-open rates, and conversion.
• Monitor and report on email and push notification performance, using delivery volume, open rate, click-to-open rate, and conversion to identify trends and opportunities for improvement.
• Manage and respond to marketing communication requests from stakeholders across KICK, clarifying requirements, setting expectations, and balancing requests against existing priorities.
• Maintain clear campaign records, workflows, and documentation that support efficient collaboration, reduce execution risk, and enable CRM activity to scale with KICK’s growing global user base.

Skills

CRM software

Campaign delivery

Copywriting

Translations coordination

A/B testing

Data-driven insights

Stakeholder communication

Job description

## CRM SpecialistKICKMelbourne, AustraliaThe CRM Specialist is an individual contributor responsible for the day to day planning, prioritisation, and delivery of KICK’s emails and push notifications.Helpful Info**Are you ready to get the Easygo Edge?**With exposure to KICK’s user base of more than 110 million people across multiple languages and markets, this role offers a rare opportunity to build hands-on CRM expertise at a scale few other businesses can provide.**What you’ll build with us:**Own execution across copywriting, translations, design assets, proofing, and continuous A/B testing, helping manage the growing volume and complexity of communications required to engage a global audience.*We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.***Who are we?**Headquartered in the beautiful city of Melbourne, Australia, KICK is built by gamers, for gamers. Our platform may be new, but we're already making waves by partnering with some of the biggest names in streaming!We’re not just another live streaming platform though - we’re a community of gamers, creators, and fans who are passionate about building something incredible together, and we’re already seeing the results of our hard work: Our platform is quickly becoming one of the fastest growing forces in the industry. Fast forward to today, we have more than 100 million users and recently celebrated 1 billion watch hours, and we are just getting started.Our founders have spent the last two decades playing video games together and fueled by their extensive knowledge, experience, and deep love for tech, they have turned their passion into a number of thriving entertainment and gaming brands. This passion for gaming, has led to KICK being recognised as an industry disruptor and the ones to watch, making us the ultimate destination for gamers and creators alike.Kickstart your career and apply today!**The impact you’ll make:*** Plan and prioritise KICK’s email and push notification calendar to ensure communications are delivered on time.* Deliver high quality email and push notification campaigns from initial brief through to send, ensuring each communication is accurate, on-brand, and free from errors.* Write clear and engaging English copy that supports campaign objectives.* Coordinate translations and localisation with the Content team for our Spanish, Portuguese, Japanese, and Arabic users, ensuring all required copy is supplied, reviewed, and approved within agreed timelines.* Brief and manage the production of visual assets with the Visual Design team, ensuring each asset meets the communication’s objectives, specifications, and delivery requirements.* Proof all copy, translations, links, design assets, audience targeting, and campaign setup before send to maintain a consistently high standard of execution.* Conduct continuous A/B testing across copy, subject lines, calls to action, creative, and other campaign variables to improve open rates, click-to-open rates, and conversion.* Monitor and report on email and push notification performance, using delivery volume, open rate, click-to-open rate, and conversion to identify trends and opportunities for improvement.* Manage and respond to marketing communication requests from stakeholders across KICK, clarifying requirements, setting expectations, and balancing requests against existing priorities.* Maintain clear campaign records, workflows, and documentation that support efficient collaboration, reduce execution risk, and enable CRM activity to scale with KICK’s growing global user base.**Your track record:*** 3+ years experience using CRM or customer engagement software.* Delivered marketing communications from initial brief through to quality assurance and send.* Produced clear, engaging and accurate marketing copy, with strong editing, proofreading, and detail.* Managed multiple campaigns, deadlines, and stakeholder requests while maintaining a high standard of execution.* Coordinated effectively with copywriters, translators, designers and other cross-functional stakeholders to deliver campaign requirements on time.* Use data to inform insights and action.* Communicate clearly and proactively, particularly when clarifying briefs, managing expectations, and resolving challenges.**Bonus points if you also have:*** Worked in a fast-moving technology company.* Understand email deliverability, marketing consent, and privacy requirements across multiple markets.* Experience supporting communications delivered to a large, international customer or user base.**Here are our benefits and perks:****Sharpening your edge*** The ultimate sandbox. Exciting, on-the-job learning opportunities.* 1 in 3 of our people level up their roles every year. If you deliver, you move.**Competitive pay and bonus scheme*** Market-synced pay that respects your craft and location.* Performance-based bonus recognition based on your impact (up to 20%).* Help us build our crew and get paid for it with our high-value referral bonus. Because great people know great people.**Other perks*** 18 weeks paid parental leave for primary carers* Smooth Parental Return: Ease back into work with 12 weeks of transition support, including fully paid Fridays off during your first three months back* Access to Employee Assistance Program* Wednesday massages* In-house baristas serve you free coffee, fresh juices and smoothies.* Daily catered breakfast and regular company-wide events.* Snack walls and drink fridges on every floor.* Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.**We play fair. We hire fair.**True to our value of ‘Play fair’ we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won’t affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.