CRM Marketing Specialist — Flexible, Data-Driven Growth

G; Adelaide; On-site; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Health & Wellbeing

Generous Leave

Development Focus

Employee Savings

ESG Commitment

Job summary

The G'day Group is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will craft targeted campaigns using insights and data to boost acquisition, activation, retention and revenue growth.

You'll collaborate with Loyalty, Parks and Performance teams, manage campaigns end-to-end from audience segmentation to execution, and evolve voucher and loyalty capabilities for personalised offers and scalable journeys.

Qualifications

• Experience in CRM, lifecycle, loyalty or campaign marketing.
• Experience delivering targeted campaigns and automated customer journeys.
• Understanding of segmentation, personalisation, testing and campaign measurement.
• Strong campaign delivery, copywriting and quality-assurance skills.
• Ability to work effectively across marketing, digital, data and technology teams.

Responsibilities

• Drive end-to-end CRM campaigns across G'day Parks and G'day Rewards, delivering targeted customer communications that support brand, member and commercial growth.
• Build and optimise data-driven customer journeys, improving member acquisition, activation, engagement, retention, reactivation and repeat bookings.
• Develop and manage personalised voucher, offer and loyalty campaigns that drive customer value, conversion and measurable business outcomes.
• Leverage Salesforce Marketing Cloud, Loyalty and customer data platforms to deliver automated, personalised and scalable marketing experiences.
• Analyse campaign performance, customer behaviour and insights to continuously test, optimise and enhance customer engagement, commercial results and member experience.

Skills

CRM

Lifecycle marketing

Loyalty programs

Campaign marketing

Data-driven

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Loyalty platforms

Customer data platforms

Job description

The G'day Group is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will craft targeted campaigns using insights and data to boost acquisition, activation, retention and revenue growth.

You'll collaborate with Loyalty, Parks and Performance teams, manage campaigns end-to-end from audience segmentation to execution, and evolve voucher and loyalty capabilities for personalised offers and scalable journeys.