CRM Marketing Specialist: Growth & Loyalty Leader

G'day Group; Adelaide; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Health & wellbeing

Generous leave

Development programs

Employee discounts

ESG commitment

Job summary

G'day Group in Adelaide, Australia, is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will develop targeted campaigns using insights and data to support acquisition, activation, retention and revenue growth.

Collaborating with Loyalty, Parks and Performance teams, you'll manage campaigns end-to-end—from audience segmentation and journey design to execution, testing and reporting—while evolving voucher and loyalty

Qualifications

• CRM, lifecycle, loyalty or campaign marketing experience.
• Experience delivering targeted campaigns and automated journeys.
• Knowledge of segmentation, personalisation, testing and measurement.
• Strong campaign delivery, copywriting and QA skills.
• Able to collaborate across marketing, digital, data and tech teams.

Responsibilities

• Lead end-to-end CRM campaigns across G'day Parks and G'day Rewards.
• Build and optimise data-driven customer journeys to boost acquisitions and retention.
• Develop personalised voucher, offer and loyalty campaigns for value and outcomes.
• Utilise Salesforce Marketing Cloud and data platforms for automated experiences.
• Analyse performance and insights to continuously optimise engagement.

Skills

CRM campaigns

Lifecycle marketing

Loyalty programs

Campaign marketing

Audience segmentation

Personalisation

Testing & measurement

Campaign delivery

Copywriting

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Loyalty platforms

Customer Data Platforms

Job description

G'day Group in Adelaide, Australia, is seeking a CRM Marketing Specialist to drive member growth, engagement and loyalty across G'day Parks and G'day Rewards. You will develop targeted campaigns using insights and data to support acquisition, activation, retention and revenue growth.

Collaborating with Loyalty, Parks and Performance teams, you'll manage campaigns end-to-end—from audience segmentation and journey design to execution, testing and reporting—while evolving voucher and loyalty