CRM & Loyalty Leader — Drive Retention for Iconic Brands

Cable Melbourne Pty; Victoria; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary package

Free onsite parking

Work from home Fridays

Product allowance and 50% discount

Professional development

Career growth opportunities

Friendly team environment

Job summary

Austin Group is seeking a Group CRM & Loyalty Manager to lead customer retention, CLV, and brand loyalty across Gazman, Perri Cutten, and Cable. You will shape personalised experiences, unlock commercial opportunities, and drive a customer-centric business with senior stakeholder engagement.

Expect to own CRM platforms, marketing automation, and data governance while guiding a high-performing team and collaborating with Marketing, eCommerce, and Creative teams to deliver impactful communications.

Qualifications

• 5+ years in a CRM leadership or strategy role, ideally in retail.
• Strong expertise in CRM strategy, marketing automation, and email marketing.
• Proven ability to drive retention, engagement, and revenue growth.

Responsibilities

• Develop and execute integrated CRM strategies across channels to drive retention and sales.
• Lead acquisition, retention, re-engagement, and lifecycle programs.
• Leverage insights and segmentation to optimise campaigns and experience.
• Identify commercial opportunities and build business cases for growth.
• Own CRM platforms, automation capabilities, and data governance.
• Collaborate with marketing, eCommerce, and creative teams on communications.
• Educate stakeholders on CRM strategy and loyalty initiatives.
• Lead, mentor, and grow the CRM team.

Skills

CRM leadership

Marketing strategy

Stakeholder mgmt

Data analytics

Campaign management

Team leadership

Lifecycle marketing

Cross-functional collab

Education

Tertiary qualification in Marketing/Business/Commerce

Tools

CRM platforms

Marketing automation

Job description

Austin Group is seeking a Group CRM & Loyalty Manager to lead customer retention, CLV, and brand loyalty across Gazman, Perri Cutten, and Cable. You will shape personalised experiences, unlock commercial opportunities, and drive a customer-centric business with senior stakeholder engagement.

Expect to own CRM platforms, marketing automation, and data governance while guiding a high-performing team and collaborating with Marketing, eCommerce, and Creative teams to deliver impactful communications.